Innovation - the engine for sustainable development

The program is expected to have the participation of prestigious guests who are famous businesses in many fields, a team of experts, start-up businesses and young people interested in the story of innovation and brand development.

Guest experts and representatives of leading businesses will bring practical and useful discussions around the topic "Innovation to thrive in the new era".

Including presentations on the topic: "Vietnam and Ho Chi Minh City - Asia's Rising Star" sharing perspectives on Vietnam's strong rise in the international arena, especially Ho Chi Minh City's pioneering role, focusing on key factors that create the appeal of the "new dragon", from impressive economic growth to constant innovation.

Along with that is the story of the Innovation journey of a typical Brand, over 3 decades associated with the development of Ho Chi Minh City. The presentation shared about the comprehensive regeneration strategy of the brand itself, which has innovated to strongly transform from a traditional manufacturer into a professional Lifestyle retailer.

There will also be a discussion by industry leaders in many fields on the topic "Innovation - The eternal engine for sustainable development of businesses and Ho Chi Minh City".

In the context of the country entering a new era, how have businesses innovated, creating momentum and foundation for city development?

Valuable experiences and practical lessons will be discussed, analyzed and shared by experts and leading businesses in branding.

Through this, businesses, startups and young people can learn, exchange and update the latest knowledge about business, marketing and branding.

Opening of 'Go with the Brand' season 3 in 2025

The workshop "Innovation to thrive in the new era" is also the special opening episode of the program series "Walk with the brand: Walk & Talk" season 3 in 2025.

Through two seasons of organization with many different forms, the program has contributed to raising social awareness about the role and importance of building and developing brands associated with improving the competitiveness of enterprises.

Taking place in the context of the country strongly advancing into the era of national development, Ho Chi Minh City implementing a series of policies to innovate the growth model, "Walk with the brand: Walk & Talk" season 3 will continue to bring reliable, practical, trend-updating content, contributing to elevating Vietnamese brands.

At the event, the Workshop will also open the Golden Brand Festival, along with the announcement of the contest "My favorite brand" season 2 and the vote for "Ho Chi Minh City Golden Brand loved by readers" on tuoitre.vn, part of the program series "Walk with the brand: Walk & Talk" season 3.

Register to attend the workshop "Innovation to thrive in the new era":

- Time: 08:30 - 11:30, Friday, January 3, 2025

- Location: GEM Center, 8 Nguyen Binh Khiem, Ward Da Kao, District 1, HCMC

- Click on the Register link or scan the QR code below: