On the afternoon of February 10, jewelry stores simultaneously increased gold buying and selling prices, in the context of precious metals on the international market reaching new peaks.

For plain rings, Saigon Jewelry Company (SJC) raised the price by VND1.1 million for buying and VND800,000 for selling, up to VND87.9 million and VND90.6 million, respectively. Plain ring prices at DOJI Jewelry Group and Phu Nhuan Jewelry Company (PNJ) both reached VND88.3 - 91.1 million. Meanwhile, Bao Tin Minh Chau bought and sold plain rings at VND88.85 - 91.25 million.

Gold price   This afternoon, the price of SJC also increased sharply. SJC listed around 88.3 - 91.3 million VND, an increase of 1.5 million VND for buying and 1 million VND for selling compared to the end of the week. Meanwhile, DOJI announced the buying and selling price of 87.5 - 90.5 million VND.

Recently, in addition to SJC and 4 state-owned banks authorized by the State Bank to sell gold bars, some major domestic brands such as Mi Hong, DOJI, PNJ... have also returned to supplying gold bars to the market.

At 3:00 p.m. this afternoon (Hanoi time), the world gold price set a new record of nearly 2,900 USD per ounce. Converted according to Vietcombank's selling rate, the international gold price is currently equivalent to 89.4 million VND per tael. Currently, the difference between domestic and world gold prices is around 2 million VND per tael, 1-1.5 million lower than on the day of God of Wealth.

In its 2025 gold price outlook report released late last year, the World Gold Council (WGC) assessed that the precious metal still has the potential to increase, if central bank demand is stronger than expected or the financial situation worsens, increasing the need for shelter. However, this year's increase may be slower than last year, the challenge is that interest rates will decrease more slowly than expected.