When Gen Z goes green, it's not just a trend but a smart living choice.

The event is part of the non-profit campaign “Organic Easy” – an initiative aimed at raising awareness among Vietnamese youth about organic agriculture , responsible consumption and environmental protection, implemented by the Vietnam Organic Agriculture Association (VOAA) in collaboration with the German Organic Farmers Association (Naturland).

Tran Duc Trung - Student ofFPT University felt excited when he first mixed succulent juice by himself from organic ingredients, combining stevia, coffee flower honey or yogurt, a type of plant that is considered an ornamental plant.

“I found it strange, I didn't think that succulents could be processed into food or juice using 100% organic ingredients like this,” Trung shared.

Not only can you experience organic products, here, young people can also learn about the "greening" journey of brands, and listen to the development story of sustainable agriculture.

In Vietnam, since July 1, many open policies have been introduced to help farmers and businesses develop organic agriculture, such as increasing capital without mortgage or land incentives. Therefore, according to experts, in the coming time, the market will have an explosion in organic output and products.

In fact, on the market today, organic products are priced 2 to 3 times higher than similar products, but are well received by many people.

Many policies to support organic agricultural production have been issued in Vietnam, aiming to encourage the development of this model, towards sustainable and safe agriculture.

Mr. Ha Phuc Mich - Chairman of the Vietnam Organic Agriculture Association said: "We have just laid the foundation for Vietnam's organic agriculture. Taking advantage of the fact that young people, especially the Gen Z generation, are more interested in health-related products will be a golden opportunity to promote and expand the consumption of organic and environmentally friendly foods."

It can be said that “Organic Vibes” is not just a green festival, but a bridge to inspire sustainable lifestyles. In the context of increasingly serious climate change, the event is a reminder that every small action – from choosing organic products to changing consumer habits – can create a big impact on the environment and the future.

Source: https://baolaocai.vn/khi-gen-z-song-xanh-khong-chi-la-trao-luu-ma-la-lua-chon-song-thong-minh-post649494.html