Two 'domestic' AIs in the top 10 AI tools favored by Vietnamese people

Decision Lab has just released the Vietnam Consumer AI Market 2025 report, built on the results of a nationwide online survey (July 20-28, 2025) with the participation of 600 users aged 18 and over, distributed evenly by age, income, and urban and rural areas.

The report shows that Vietnam is a market with high openness to AI, with 78% of survey participants using at least one AI platform in the last three months, and 33% interacting with AI daily. Notably, the rate of paid users is up to 55%.

On average, each person uses 2 AI platforms, of which ChatGPT is the most used, reaching 81%, followed by Gemini and Meta AI with usage rates of 51% and 36% respectively.

Vietnam's AI Hay ranked 6th out of 11 popular AI platforms with Vietnamese users, reaching 9%, equal to Grok, while Kiki - another platform by Vietnamese people - ranked 9th with 3%.

In terms of user satisfaction, the AI ​​Hay platform made a strong impression when it came in second place with 47%, behind ChatGPT with 51% and above Gemini with 36%. Famous platforms such as Meta AI, Copilot, DeepSeek achieved below 30% in the survey.

Regarding Vietnamese people's use of AI, the survey shows that ChatGPT is considered a "multi-purpose assistant" for translation, research and professional work, while Gemini and DeepSeek play a supporting role in learning new skills and knowledge, Meta AI is preferred for daily chat. AI Hay becomes a "bridge between education and entertainment", often used to learn and catch up with current trends.

When asked about their reasons for using AI, the majority of survey respondents said they wanted to save time (67%), simplify learning (60%), spark creativity (51%), and improve accuracy (48%).

Vietnamese people's use of AI focuses on 5 main groups of tasks: studying and working (learning new skills - 34%; translating content - 33%, in-depth research - 25%); entertainment (chat support - 40%, practicing interactive communication - 33%); creative work (editing images/videos - 31%, creating written content - 29%, illustrating ideas - 26%); health (searching for medical information and researching products - 29%); daily activities (supporting planning, shopping, managing housework, etc.).

Based on the survey results, Decision Lab experts assessed three key factors to help AI become more popular among Vietnamese users: affordability - ensuring everyone can access it thanks to free or low-cost features; ease of use - providing intuitive, versatile tools and seamless connections between platforms; accuracy - providing reliable, real-time information to build trust.

In addition, to succeed in Vietnam, experts say that relying on the number of features alone is not enough. “Vietnamese users value cultural proximity, which means mastering Vietnamese, understanding local nuances, and creating content that is appropriate to the socio-cultural context,” according to a report by Decision Lab.