The program was organized to respond to the Campaign "Vietnamese people prioritize using Vietnamese goods" with the main target being youth union members and people of the Capital. At the Festival, the Organizing Committee especially encouraged forms of innovation and digital transformation through online sales of OCOP products (livestream) at booths.

This year's Vietnamese People Prioritize Using Vietnamese Goods Festival has about 30 local businesses participating in the exhibition, providing a variety of products and services close to the people and households such as: Truong Foods Production and Trading Joint Stock Company (specializing in providing typical products from Phu Tho), LadiPage Vietnam Technology Joint Stock Company (Building and Developing software solutions), Betavet Vietnam Joint Stock Company (specializing in providing veterinary and aquatic medicine)...

The Organizing Committee hopes that the Festival can encourage union members, young people, companies, business households... to actively engage in digital transformation through livestream sales and propaganda to the youth of the Capital to continue promoting the pioneering and proactive spirit, through practical actions and deeds to propagate, mobilize, and accompany people in using domestically produced goods.

The activities within the framework of this year's Festival aim at the trend of innovation and digital transformation through the online sales of OCOP products (livestream) at booths. With the participation of many KOLs and Tiktokers such as: Singer Duy Khoa, Tiktoker Kien CIVC, Tiktoker Hoa Thit Chua, singer Ha Myo... to review the specialties, handicrafts, cosmetics... being sold to tourists and consumers, the festival has a certain attraction for local youth.

This is an annual program to promote and raise awareness of Hanoi consumers, especially young people, about Vietnamese consumption habits, helping businesses protect market share and promote the development of domestic brands. The festival is an opportunity for Hanoi businesses to introduce and promote products, seek investment and trade cooperation opportunities in the field of production and distribution of consumer goods. Thereby, consumers have more choices to access a variety of quality goods at reasonable prices.

With the motto "Vietnamese people prioritize using Vietnamese goods", the activity aims to create conditions for the development of e-commerce on a social platform, contributing to promoting economic growth, stabilizing the macro economy, ensuring social security, and sustainable development of the capital in particular and the country in general.

Source: https://baotintuc.vn/kinh-te/ha-noi-khuyen-khich-chuyen-doi-so-trong-kinh-doanh-san-pham-ocop-20240328153117981.htm