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Vietnamese businesses seek new 'keys' to expand markets

(Chinhphu.vn) - On the afternoon of August 14, in Hanoi, the Vietnam Federation of Commerce and Industry (VCCI) organized the "Business Forum 2025: Breakthrough solutions to support businesses in accessing new markets", creating a space for connection, exchange and finding solutions to improve competitiveness in the context of a volatile global economy.

Báo Chính PhủBáo Chính Phủ14/08/2025

Doanh nghiệp Việt tìm 'chìa khóa' mới mở rộng thị trường - Ảnh 1.

Business Forum 2025: Breakthrough solutions to support businesses in accessing new markets - Photo: VGP/HT

Business confidence in the Resolution Quartet

VCCI Vice President Hoang Quang Phong said that in the past 7 months, Vietnam's economy has achieved many comprehensive results: GDP increased positively; registered FDI capital reached nearly 24.1 billion USD (up 27.3%); total retail sales and services increased by 9.3%; export turnover reached 262.44 billion USD (up 14.8%). July 2025 recorded a record export of 42.26 billion USD - the highest level ever.

Business confidence was strengthened by the "Quad Pillar Resolutions" and the reform of the two-tier government model. More than 174,000 enterprises entered or returned to the market, with a total additional capital of VND3.3 quadrillion; nearly 536,200 new business households, an increase of 165%.

However, Mr. Phong warned of challenges: geopolitical fluctuations change the value chain, trade policies of major markets are increasingly uncertain. In particular, the US imposes a 20% tax on Vietnamese goods; many countries erect non-tariff barriers and strict ESG requirements, forcing businesses to go green, digitalize and increase localization rates.

According to Mr. Hoang Quang Phong, Vietnam has signed 17 FTAs with more than 60 countries and territories. Resolution 226/NQ-CP requires promoting trade promotion by industry, key and niche markets; at the same time, negotiating new FTAs with the Middle East, India, Africa, Latin America; upgrading the ASEAN agreement.

Doanh nghiệp Việt tìm 'chìa khóa' mới mở rộng thị trường - Ảnh 2.

VCCI Vice President Hoang Quang Phong said that businesses have high hopes for the quartet of Resolutions - Photo: VGP/HT

Dr. Nguyen Van Hoi, Director of the Institute for Strategy and Policy Research on Industry and Trade, emphasized that FTAs are "highways" to bring Vietnamese goods to the world. CPTPP, EVFTA and RCEP help GDP increase by 0.5% - 3%. New generation FTAs also cover the fields of labor, environment, transparency and require strict implementation.

In 2024, Vietnam's GDP will reach 476.3 billion USD; exports will reach 405.53 billion USD (top 20 in the world), and rice will reach 9.18 million tons (top 3). However, it still depends on a number of markets, FDI areas, and budget revenue from import and export. Mr. Hoi proposed developing processing industry, key agriculture , expanding sustainable markets, upgrading logistics infrastructure, and increasing connections between FDI and domestic enterprises.

Finding the key to expanding exports

Dr. Le Duy Binh - Director of Economica Vietnam - commented that import and export help increase foreign exchange reserves, stabilize exchange rates, and create millions of jobs. The value of the national brand in 2024 will reach 507 billion USD (up 2%). Mr. Binh emphasized that instead of just chasing turnover, it is necessary to focus on added value, localization rate and reducing raw material imports.

The FDI sector accounts for over 70% of exports, while the localization rate of textiles and garments is only 45-50%. Mr. Binh suggested that Vietnamese enterprises increase their export role, focusing on service exports - a sector currently experiencing a trade deficit.

From an international perspective, Mr. Nguyen Hai Minh - Vice President of Eurocham assessed: Vietnam is emerging as a leading destination for EU investors, benefiting from EVFTA. However, infrastructure and human resources are still "bottlenecks" that need to be removed, along with a number of legal barriers. He emphasized that the EU and Vietnam share the same orientation for sustainable development, especially green supply chains.

Prof. Dr. Hoang Van Cuong - Member of the National Assembly's Economic and Financial Committee proposed promoting chain linkages between large and small enterprises, developing market promotion plans, and perfecting export infrastructure.

Doanh nghiệp Việt tìm 'chìa khóa' mới mở rộng thị trường - Ảnh 3.

Prof. Dr. Hoang Van Cuong, member of the National Assembly's Economic and Financial Committee, proposed promoting chain linkages between businesses - Photo: VGP/HT

Mr. Nguyen Huu Thap - Chairman of Tuyen Quang Business Association proposed 5 "keys": linking industry clusters, connecting infrastructure - digitalization, chain finance, human resources - AI technology and favorable institutions. The Association will establish a resource connection center, issue an electronic "Opportunity Map", and operate a 48-hour working group to handle problems.

From a business perspective, Mr. Phi Ngoc Trinh - General Director of Ho Guom Group forecasts that textile and garment exports will reach 47-48 billion USD in 2025 but will face price competition, green requirements and dependence on raw materials. The representative of this company proposed the solution of diversifying markets and developing new products through R&D and technology.

Ms. Tran Thi Thu Trang - Chairman of Hanel PT NextTech proposed opening new FTA negotiations, establishing an international trade risk insurance fund, investing in smart logistics, and training global trade experts.

Emphasizing the importance of connection, Mr. Nguyen Trung Tuyen - Chairman of the Vietnam Good Price Business Community said that the community connects more than 97% of small and medium enterprises, promotes domestic consumption, digital transformation, enhances the recognition of Vietnamese goods, cooperates with retail chains and trains human resources.

Concluding the forum, VCCI Vice President Hoang Quang Phong assessed that the forum had recorded many practical opinions, pointed out difficulties and solutions. All will be compiled and sent to the management agency, in order to remove bottlenecks, support businesses to access new markets and contribute to sustainable growth.

Mr. Minh


Source: https://baochinhphu.vn/doanh-nghiep-viet-tim-chia-khoa-moi-mo-rong-thi-truong-102250814194634184.htm


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