Recently, Mobile World has officially opened sales of additional technology products in the personal care and health and beauty industry such as: electric toothbrushes, water flossers, shavers, massage machines, electronic scales, hair dryers, etc.

A representative of Mobile World shared: “After more than 1 year of shifting its business philosophy from simple sales to superior value transfer, Mobile World has a clearer direction on expanding its business to more product lines that customers have high demand for. In particular, the personal care product line for health and beauty will be one of Mobile World's goals in 2024 - 2025, along with technology products such as phones, tablets, accessories…”.

With the trend of using technology products in beauty and health care increasing significantly in recent years, Mobile World expects this product group to grow rapidly, contributing about 5% - 10% of revenue in the first year of launch to users.

It is noted that across the entire Di Dong Viet system, online channels and stores have opened sales of health care and beauty products. In particular, in May, Di Dong Viet will simultaneously have a big promotion program exclusively for this new product group. For example, buying any 2 products in the water flosser - electric toothbrush product group will receive an additional 10% discount for each product on the listed price with a 5-year warranty policy; or the Magic B-01 water flosser combo and Magic B-20 electric toothbrush are currently priced at 590,000 VND (listed price 990,000 VND) and 490,000 VND (listed price 790,000 VND) respectively.

Some other products are having the promotion "Cheaper than cheap products" at Di Dong Viet such as Oral-B Vitality Crossaction electric toothbrush, reduced by 52% to only 479,000 VND; Oral-B Vitality D12 Disney electric toothbrush for children, only 540,000 VND for all versions...

KIM THANH