Choosing milk for children: Not only does it need nutrients, but it also needs to be free of harmful substances.

Ms. Minh Phung, (33 years old, living in Ho Chi Minh City) often spends more than 20 minutes just reading the ingredients list carefully when choosing fresh milk for her child. "I not only care about vitamins or nutritional supplements, but also the origin of the product. Since becoming a mother, I have realized how important the small lines of text on the packaging are," Ms. Phung shared.

In fact, records from supermarket chains in Ho Chi Minh City show that many parents are becoming more cautious when buying food for their children. In addition to paying attention to what the product "contains", they also pay attention to the exclusion factor, which is the substances that "should not be present" in their children's food.

The trend of prioritizing "transparent ingredient" foods

A recent report by Innova Market Insights found that around three-quarters of global consumers are willing to change their purchasing decisions if ingredient information is not transparent. This trend is evident in baby food, with more than 70% of new products launched in the past year having simple, easy-to-understand ingredient lists, minimizing unnecessary additives.

In the US, the Transparency Trends report (NielsenIQ & FMI, 2023) also showed that 76% of consumers appreciate products that clearly state "no" ingredients, such as "non-GMO, no antibiotics, no colorants"...

Besides the "what's in" factors, parents also pay attention to the "what's not in" factors in the ingredient list.

This trend is also growing strongly in Vietnam, especially among parents living in urban areas, with access to modern education and stable income. Ms. Thanh Truc (Hanoi), mother of a 4-year-old girl, said that at first she chose milk because it had added calcium, D3, etc. But when she read carefully, she saw that it also had synthetic flavors, so she decided not to buy it. "From then on, I paid more attention to ingredients that 'should not be there,'" Ms. Truc added.

Moozi - milk line that says "10 NOs" to harmful elements

Leading the consumer trend of promoting safety and transparency, VitaDairy Joint Stock Company launched Moozi - a premium fresh milk line 100% imported in original boxes from Tasmania (Australia). The product is committed to eliminating 10 ingredients that are harmful to children's health, including growth hormones, genetically modified foods, antibiotic residues... This commitment is built on the foundation of sustainable farming and special natural conditions in Tasmania.

Located in the southernmost part of Australia, Tasmania is famous for its pristine, strictly protected ecosystem and is one of the regions with the cleanest air quality in the world . The cows of Moozi Farm are raised naturally, without industrial barns, with a density of only 2 cows per hectare. The cows eat fresh grass all year round, without the use of growth hormones or growth stimulants.

Moozi - a fresh milk product with "10 no" standards, does not contain substances that can be harmful to children

Thanks to the ideal living conditions, the cows have good resistance, almost no need to use antibiotics. Thanks to that, the milk from the cows at Moozi farm has no antibiotic or pesticide residues.

The process from milking to sterilization and canning is all closed in Tasmania with a strict quality control system, ensuring origin, no use of powdered milk, ensuring the highest standards of food safety for young children.

Source: https://thanhnien.vn/chon-sua-cho-tre-khong-chi-can-duong-chat-ma-con-phai-khong-chua-chat-gay-hai-185250820152156236.htm