The MoU marks the commitment of both parties to jointly explore potential cooperation opportunities, develop advanced technologies to improve aviation operational efficiency and enhance customer experience, through the application of Artificial Intelligence (AI) and Robotic Process Automation (RPA).

Accordingly, Vietnam Airlines and Amadeus will jointly deploy an automatic fare adjustment model determined by AI in real time based on many factors, including: customer demand, market conditions, customer behavior, competitor prices and historical trends. The system aims to continuously learn and adapt, improving accuracy and efficiency over time through machine learning algorithms.

Vietnam Airlines General Director Le Hong Ha speaks at the event. Photo: VNA

AI models are used to predict demand fluctuations and create additional value for passengers in the process of providing personalized services, improving customer satisfaction by optimizing ticket pricing options. On the airline side, the system's machine learning algorithms increase administrative efficiency and reduce wasted seats on flights.

As a result, Vietnam Airlines customers will have the opportunity to experience personalized services including individual offers for each customer, targeted communications, customized services based on customer preferences, travel history and other data information. At the same time, the two parties will also cooperate to enhance, improve and optimize the use of current Amadeus software to better meet the needs of the airline.

In 2024, Vietnam Airlines cooperated with Amadeus to successfully deploy the Amadeus Altéa Passenger Service System (PSS). This system provides Vietnam Airlines with comprehensive solutions for seat supply management, reservations, ticketing, departure control and digital technology to enhance the customer experience. Notably, Altéa PSS provides modern and efficient reservation services, facilitating frontline staff to assist customers in purchasing, changing and using services from the airline.

The cooperation between Vietnam Airlines and Amadeus affirms that Vietnam Airlines is always a pioneer and increasingly participates strongly in the digitalization of Vietnam's aviation industry, expanding international cooperation and receiving new technology transfer to fulfill the mission of the National Airline in the era of national development.

Vice President and Managing Director of Asia Pacific Mr. Javier Laforgue, shared at the event. Photo: VNA

As the leading airline in Vietnam and the region, Vietnam Airlines is constantly expanding its fleet, flight network and improving service quality. Passengers appreciate Vietnam Airlines flights for its excellent service quality, high punctuality, professional and dedicated flight attendants and unique Vietnamese cultural identity. To maintain and promote these advantages, Vietnam Airlines is increasing the application of new technology in all areas of production and business, aiming to become a digital airline by 2025. The cooperation with Amadeus is part of this digital transformation strategy.

Vietnam Airlines cooperates with Amadeus IT Group to develop technology solutions to improve aviation quality. Photo: VNA

Amadeus IT Group is a multinational technology company that provides solutions and services to the travel and tourism industry. Headquartered in Madrid, Spain, Amadeus develops systems and platforms that connect the components of the global travel ecosystem, including airlines, hotels, tour operators, and government organizations. Amadeus technology supports reservation management, ticket distribution, and many other travel-related services.

Source: https://daibieunhandan.vn/vietnam-airlines-ung-dung-cong-nghe-tri-tue-nhan-tao-ca-nhan-hoa-trai-nghiem-khach-hang-post410926.html