Home appliance brand Haier enters the Vietnamese market

Mr. Li Zongzhi - Marketing Director of Haier brand in Vietnam shared: “Haier is proud to officially launch the brand in Vietnam - a strategic market in our globalization journey. As a global home appliance brand, Haier is committed to bringing Vietnamese consumers smart, sustainable and world-class living solutions. This launch event marks an important step in connecting more deeply with local consumers, while opening up strategic cooperation with leading distribution partners such as Dien May Xanh".

Photo: TL

Since its founding in 1984, Haier Group has established itself as a global leader in providing lifestyle solutions and driving digital transformation. With the philosophy of “Innovation, Unlocking Infinite Potential”, Haier is committed to working with global users and ecosystem partners to create superior values ​​for life and sustainable industrial development.

Haier always puts users at the center, adheres to the core technology development strategy and builds a comprehensive ecosystem revolving around three strategic pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem and Digital Economy Ecosystem.

Haier washing machines are ready to be available in the Vietnamese market.

Haier launches a new generation of washing machines, combining advanced clothing care technology and breakthrough design, elevating the laundry experience in modern living spaces.

L+ (Large Plus) HWD240-BD12LU1L(GN) series with washing capacity up to 24 kg and drying capacity up to 16 kg with heat pump technology - ideal for large families. The product has a large drum diameter compared to the market, 607 mm, making taking out clothes easier and more convenient than ever. The Fresh Air ventilation system helps circulate air in the drum, keeping the drum dry, clothes stay odor-free for up to 12 hours.

Photo: TL

This cooperation is expected to create a breakthrough in the Vietnamese home appliance market, combining Haier's pioneering technology advantages, diverse product portfolio with Dien May Xanh's extensive distribution system and understanding of the domestic market. The common vision of the two units is to create an outstanding product and service ecosystem, bringing smart living solutions and optimal convenience to Vietnamese consumers.

Through this strategic partnership, Vietnamese customers will have the opportunity to directly access and experience the entire range of genuine, high-quality household products from Haier right at Dien May Xanh points of sale nationwide.

As a first step, Haier introduced washer-dryer models. The company's product portfolio is very rich, from smart kitchen appliances, advanced washing and drying solutions to air conditioners and refrigerators that apply energy-saving IoT technology. In the future, they will be introduced systematically to meet the increasingly high and diverse needs of consumers.