According to the Vietnam Association of Realtors (VARS), the press plays an important role in shaping and developing the real estate market. The transparency, honesty and professionalism of the press contribute to supporting the real estate market to develop in a more transparent and stable direction.

Media and press agencies act as a bridge, providing and disseminating reports, analysis and comments on the market situation. Including information on market movements, trends, supply and demand, and prices. At the same time, they are the units that disseminate the State's policies and laws, helping people and investors to grasp them promptly.

The press is also the unit that investigates and reports on cases that negatively affect the real estate market, related to fraud and cheating in buying, selling and investing, helping to protect consumers.

In addition, the press also provides articles with instructions and experiences on buying, selling, investing and managing real estate. It publishes in-depth analysis from multi-dimensional perspectives of leading experts in the industry.

Thereby, helping readers better understand the complex aspects of the market. Helping buyers have a clearer view, contributing to increasing transparency, efficiency, and predictability for the Vietnamese real estate market.

According to VARS, the press also plays a symbiotic role, being an important channel for investors and real estate businesses to introduce and promote new projects to customers. Through articles and advertisements in the press, businesses will increase brand recognition and attract the attention of potential customers.

On the contrary, through the media channels, customers can easily access information about projects and businesses quickly and fully. In addition, the press also supports State management agencies in the policy-making process, acting as a bridge between market participants and the State.

In fact, over the past time, the press has accompanied the entire process of commenting on the draft Law on Land, Law on Real Estate Business and Law on Housing. Through the press and media, a series of comments from organizations, experts, scientists, managers, business communities, people nationwide and overseas Vietnamese have been directly or indirectly contributed to the Government.

In the coming time, the press will continue to cooperate closely with authorities and experts to provide information on new legal corridors on land, real estate business and housing. The press continues to have a strong influence on the psychology and behavior of investors, which can create or promote trends for the development of the real estate market.

“Therefore, to maximize the role of the press and actively contribute to the orientation and healthy development of the market, press and media agencies need to “respect the truth” and honestly reflect market issues.

Avoid sensational headlines and clickbait, causing public confusion. Information needs to be updated regularly and continuously, ensuring topicality and timeliness, with multi-dimensional perspectives, so that readers have enough basis to perceive and evaluate all issues with certainty,” VARS emphasized.

The press needs to actively exploit and reflect information from many quality and official sources (State management agencies, experts in all fields, businesses, customers, investors, etc.) to enrich information and data related to the real estate market.

Hoai Anh