These are the messages conveyed in the New Year greeting letter of Mr. Pham Huy Binh - Chairman of Saigon Tourist Corporation (Saigontourist Group) - sent to all officers, employees and workers in the bustling atmosphere of the Lunar New Year 2025.

Start a colorful year

"In the last days of the lunar year, in the center of Ho Chi Minh City, Nguyen Hue Flower Street 2025 is still being urgently deployed, promising to bring a unique spring art work!", that is the opening words in the inspirational New Year greeting letter of Mr. Pham Huy Binh, Chairman of the Board of Directors of Saigontourist Group.

This is the 22nd time Saigontourist Group has hosted Nguyen Hue Flower Street, a cultural project that has become a symbol of the Tet festival season in Ho Chi Minh City.

With the theme "Brocade and flower country, happy spring", Flower Street 2025 promises to bring a creative art space, connecting traditional and modern culture, attracting domestic and foreign tourists.

In 2024, with the continuous efforts of all staff, Saigontourist Group has achieved many achievements, contributing to the overall development of the tourism industry in Ho Chi Minh City, Vietnam.

2024 also marked a year of vibrant and effective activities for Saigontourist Group in business, marketing promotion and attracting international tourists to Vietnam. As a pioneer, Saigontourist Group has proactively organized and participated in many major events in key markets, contributing significantly to the recovery and development of tourism nationwide.

Saigontourist Group promotes alliance building with domestic and international tourism and transportation economic groups, especially with Vietnam Airlines.

This cooperation is materialized through accompanying activities to introduce images, promote and position the tourism brand of Vietnam, Ho Chi Minh City, Saigontourist Group and partners during the visits and working sessions of high-ranking delegations of the General Secretary, President, Prime Minister, Chairman of the National Assembly, City Party Committee, City People's Committee according to the Vietnam Destination Launch Program in China, Cambodia, Malaysia, Japan, Federal Republic of Germany, etc.

The event "Culinary Culture Festival - Saigontourist Group Delicious Dishes 2024" continues to be honored by the World Culinary Awards as "The most unique culinary festival in the world 2024" and "The most unique culinary festival in Asia 2024".

According to the chairman of Saigontourist Group, the awards have created great motivation for the group to continue organizing the "Food Culture Festival - Saigontourist Group Delicious Dishes 2025", scheduled to take place at the end of March 2025, with a larger scale, more unique content and implementation.

New mindset, new era welcomes 2025

In addition, Saigontourist Group also cooperated with Tuoi Tre newspaper to organize the culinary event Vietnam Pho Festival 2024 in Seoul, Korea in October 2024, which was more successful than expected, attracting over 28,000 guests.

The success of this second large-scale culinary event held abroad has affirmed the brand, truly creating a big echo for Vietnamese culinary culture and the culinary service sector of Saigontourist Group in the international market.

In 2024, Saigontourist Group also signed many important cooperation agreements with localities and leading international corporations in the fields of human resource training cooperation, tourism trade, event communication activities, trade promotion, tourism and investment, thereby affirming the new position of the group. The Corporation and its units have been honored to receive hundreds of certificates of merit and prestigious awards from domestic and international organizations.

In order to express gratitude to customers on the occasion of the New Year, Saigontourist Group introduces a big promotion program in the first quarter of 2025, with many attractive incentives in the fields of accommodation, cuisine, parties, and conferences, applied simultaneously at Saigontourist Group's service facilities nationwide.

For Saigontourist Group employees in difficult circumstances, the corporation has policies that demonstrate the spirit of humanity and mutual love, contributing to bringing warm joy to every family through the program "Spring of Love Connection" on the occasion of Tet At Ty 2025.

The head of Saigontourist Group commented: “Looking back on the past year, we have the right to be proud of what we have achieved. 2025 is also a year with many important events for Vietnam, Ho Chi Minh City, and Saigontourist Group, especially when we celebrate the 50th anniversary of Saigontourist Group (August 1, 1975 - August 1, 2025), and prepare to enter the new period 2025-2030, entering a new era, the era of national growth”.

Mr. Pham Huy Binh did not forget to send a message calling on everyone to promote creativity and collective strength to overcome difficulties and seize opportunities, together aiming for higher goals, affirming the higher position of Saigontourist Group.

"I believe that, with the tradition of solidarity, consensus, creativity and constant innovation, we will together create new miracles, continue to accompany the development of tourism in Ho Chi Minh City and Vietnam, contributing to bringing the country into a new era - the era of national growth," the letter emphasized.

Saigontourist launches promotion for the first quarter of 2025

Welcoming the new year 2025, Saigon Tourist Group has begun to show gratitude to customers with a large-scale promotion program across the system, with discounts of up to 60% for many services.