Accordingly, Google will mark these contents in the photo information window in Search, Google Glass and the Draw Search feature on Android.

The company is also currently applying warning labels to its advertising services and is considering applying them to YouTube videos.

Google revealed that it uses C2PA metadata technology to identify AI-generated images. C2PA data is a common standard established by a group of companies in the industry in early 2024, used to track the origin of images, determining when and where images were created as well as the equipment and software that created them.

Amazon, Microsoft, OpenAI, and Adobe are all members of the C2PA alliance. However, only Sony and Leica currently adopt C2PA.

According to records, online fraud using AI-generated deepfakes has skyrocketed in recent times: increasing 245% globally between 2023 and 2024, with a 303% increase in the US alone.

Google's AI image labeling is a positive step towards preventing potential risks when subjects abuse AI technology.