The FSEL platform launch event attracted the attention of a large community of English learners nationwide, especially young people. Instead of being organized in a conventional way, the FSEL launch event was presented as an elaborately staged film combining performing arts and modern 3D mapping technology.

The launch ceremony brought impressive visual effects, with diverse ways of expression through short films interspersed with stage performances, group dances or songs conveying messages, taking viewers through different emotions in a journey to discover the unique and novel FSEL universe.

With the slogan “An English Center In Your Pocket”, FSEL aims to become a pocket English center that anyone, anywhere, anytime can learn. FSEL’s aspiration is to reduce the gap in access to learning opportunities, especially foreign language learning, for all students in all regions of the country.

Ms. Nguyen Thi Ngoc Lan - President of Atlantic Group, founder of FSEL platform said: “FSEL is not a technology software that follows the trend of everyone making apps, but FSEL takes advantage of the technology revolution to create a product with a perfect technology box containing a precious diamond, a high-quality English training program, which seems to only be available at some expensive English center. FSEL helps every student touch this diamond, easily realizing their dream of studying and building their future...”.

Ms. Lan also said that in the near future, FSEL will focus on launching English programs for primary school students and university students to complete the English learning path for children aged 6 and up.

At the same time, from 2025, FSEL will expand training in other languages ​​besides English such as Korean, Chinese, Japanese, German, Spanish, etc.

Speaking at the ceremony, Mr. Vu Thanh Mai - Deputy Head of the Central Propaganda Department said that the birth of the FSEL platform is an important step forward, not only meeting people's learning needs but also creating favorable conditions for self-study and self-improvement of skills.

"We also believe that with the support of modern technology, FSEL will provide students with interesting and effective learning experiences," Mr. Mai shared.

Mr. Mai also expects that the establishment of FSEL will bring positive effects in teaching and learning English in particular and foreign languages ​​in general, creating the greatest convenience for all students in urban, rural, remote areas or those with difficult economic conditions to access quality foreign language training programs.

At the ceremony, many stories were told for the first time, such as the story of an American teacher who has lived and worked in Vietnam for more than 15 years, not only teaching directly with students but also training and improving the professional capacity of thousands of Vietnamese and international English teachers.

Besides, there is the inspiring story of a Vietnamese engineer with a successful career of nearly 30 years in France, the author of many technological projects used throughout Europe, who decided to return to Vietnam to develop his career.

The FSEL online platform uses Cambridge standard curriculum to help students develop 6 skills of listening, speaking, reading, writing, vocabulary, and grammar that can replace the learning program at the center at a cost of only 10,000 VND/day.

FSEL's lessons are designed to be highly interactive and include 3 main parts: 1:1 interactive video lectures with foreign teachers; 1:1 interactive learning forum with AI; homework.

In addition, FSEL integrates advanced technologies such as AI Chatbot and AI grading to increase learning efficiency. In particular, to motivate and maintain interest for learners, FSEL has a form of giving FSEL Coin rewards, students can accumulate and exchange for gifts or attractive items with high entertainment and educational value.

In April 2024, FSEL received the Sao Khue Award 2024 for the category "Promoting Innovation".