This is the latest move by Be Group to create a competitive advantage in the market of technology-based ride-hailing, delivery, food ordering and many other financial services.

Users will be able to use the bePayLater feature to provide a fixed post-payment limit, with interest-free terms for up to 45 days when booking cars, motorbikes, deliveries, food orders, or buying bus, plane, train tickets, etc. on the Be app.

According to a survey on the usage habits of technology-based ride-hailing applications in 2024 by market research company Q&ME, the cost users pay for booking vehicles through the application accounts for nearly 50% of their total monthly travel expenses. In addition to daily travel services with beBike, beCar, Be also provides airfare, train ticket, bus ticket and food delivery services with beFood.

With Be Group's cooperation with Cake by VPBank to launch bePayLater, 10 million Be customers have more financial autonomy with an automatically granted limit, making booking a car, ordering food, buying tickets, etc. easier and more convenient.

The Be app currently has about 10 million customers, while digital bank Cake by VPBank is serving more than 4.4 million customers...

The ride-hailing market is becoming increasingly competitive. In addition to the familiar names such as Grab, Be, Gojek..., Xanh SM is also becoming an increasingly "heavyweight" competitor.

According to the record, bePayLater is currently the only postpaid payment solution on the market for ride-hailing, food ordering, travel ticket services - buy in advance, pay later with no interest for up to 45 days. This utility helps Be have more competitive advantages with other companies in the market of ride-hailing, food ordering, delivery...