Ly Hai exhausted
Flip side 8: The Sun's Arms Sees Sharp Drop in Revenue and Showtimes After Passing the 100 Mark billion dong May 2. By the end of May 3, Ly Hai's film had about 3,200 screenings, sold more than 189,000 tickets, and earned more than 16 billion VND.
Compared to the achievement of selling more than 243,912 tickets/3,893 screenings, earning 25 billion VND on International Labor Day, all indicators of Flip Side 8 down about a third. Total sales of the eighth installment of Flip side about 132 billion VND, as of the evening of May 3.
With current ticket sales, Flip Side 8 still has the potential to earn 200 billion VND, even 300 billion VND when leaving theaters. However, it will not be easy for Ly Hai to set a new record and enter the top 5 highest-grossing Vietnamese films of all time.
Since Victor Vu Notice of postponement Detective Kien: The Headless Case from May to the holiday of April 30 - May 1, Vanguard It is predicted that Ly Hai will find it difficult to "monopolize" the theater revenue pie.
Jumping into the race for Vietnamese films during the holidays, Victor Vu is forced to have a good film. Because in the past two years, April 30 - May 1 has been Ly Hai's game (similar to the race for Vietnamese films during the Lunar New Year, where Tran Thanh dominates).
Evening 3/5, Detective Kien sold about 180,000 tickets/2,800 screenings, earning more than 15 billion VND and reaching total revenue of 116 billion VND. Victor Vu's film "chases" close Flip side 8. Detective and crime-solving film rated 16+ surpassed the 100 billion VND mark, only half a day after Ly Hai's film. An industry expert told Vanguard This is the first time Ly Hai has a worthy opponent (in terms of box office performance) on the occasion of April 30 - May 1.
Looking back at the achievements of Flip Side 7 Released on April 30 - May 1, 2024, it's easy to see that Ly Hai is exhausted.
Last year, Flip Side 7 continuously broke out in theaters and earned 100 billion VND after 3 days of release. The film surpassed 2 million tickets sold after 5 days and reached 200 billion VND after more than 6 days of release, according to data on May 2, 2024 from independent statistics unit Box Office Vietnam.
At that time, Flip Side 7 has the same appeal and buzz as Tomorrow - Tran Thanh's movie released on Lunar New Year 2024 earned 552 billion VND, setting a record for the highest-grossing Vietnamese film of all time.
When it was time to leave the theater, Flip Side 7 revenue of 482.7 billion VND, exceeding Mrs. Nu's house (475 billion VND) Godfather (427 billion VND) by Tran Thanh, became the second highest-grossing Vietnamese film of all time.
Ly Hai has a worthy opponent after two years of "monopolizing" the box office during the April 30 - May 1 holiday. Last year, Xuan Lan publicly said she was "avoiding Ly Hai" and decided to release The Price of Happiness Hung King's death anniversary, instead of jumping into the holiday movie race.
"Over the years, the series Flip side Ly Hai's movie has a familiar screening schedule on April 30. We proactively released it. The Price of Happiness "We will do it sooner so that the project can reach the audience fully and completely, without anyone feeling awkward," Xuan Lan said at the film's press conference.
Other Vietnamese series such as B4S - Before Love good Claws also "dodge" Flip Side 7, released a few days after the April 30-May 1 holiday to avoid being crushed by revenue. It can be said that Ly Hai has successfully shaped the job "April 30 must go to the cinema to watch Ly Hai movies" after the series Flip side lasted a decade.
Many experts put Ly Hai on the same level as Tran Thanh, calling the Vietnamese film market Ly Hai, Tran Thanh and the rest. That means Tran Thanh and Ly Hai's films will earn hundreds of billions of VND, while other directors struggle to break even, some even earn only a few hundred million VND, leaving theaters with heavy losses.
But this is only partly true until the end of 2024.
Tran Thanh missed out on the Lunar New Year movie season with The Four Guardians, had to "share" the market with Thu Trang ( Billion Dollar Kiss ), now it is Flip 8: Sunny Bracelet bag Detective Kien: The Headless Case Sticking to the "nine out of ten" changed everything.
To be more precise, Ly Hai (and Tran Thanh) are no longer in a monopoly position.
Behind the "cries for help"
Amid the box office witnessing a close chase between Detective Kien and Flip side 8 , Ly Hai continuously has moves. Less than a week, Ly Hai - Minh Ha (director and producer of Flip side 8 ) speaks up to three times.
In a post on May 1, Ly Hai said the film continuously received negative comments about its content and quality after two days of release.
Series Director Flip side believes that filmmaking is a long journey, constantly learning, changing and accepting. He is grateful for all comments from the audience and the media, whether gentle or direct, which proves that people still care and love him.
Before the date Flip Side 8 released in theaters, Ly Hai asked the audience to speak up. The male director said that the film was being seeded dirty (negative comments and reviews with the aim of bringing it down - PV) even before it was released.
"Over the years, I have maintained my ethics and purity with my profession and audience. I have not harmed anyone, only seeders have attacked me and Flip side 8. I hope the audience who knows and understands me over the years will speak up and help. Only the audience can help me get through this storm," Ly Hai cried for help.
A few days ago, producer Minh Ha said they discovered a series of comments and posts criticizing the content even though they had only watched the trailer.
"The movie doesn't start from the content as they write. Flip Side 8 "The film was made by the efforts of a whole team. I hope the audience will give fair comments about the film," Minh Ha expressed.
Behind Ly Hai's "cries for help" is the pressure of achievement.
After Flip Side 7, Ly Hai becomes the second trillion-dong director of Vietnamese cinema. Flip side holds the record for the highest grossing Vietnamese film series of all time.
Revenue Flip side from part 1 (2015) to Flip 7: Sunshine Bracelet tend to increase, break out in Flip Side 6: The Fateful Ticket (over 300 billion VND), then peaked in part 7 (482.7 billion VND).
Ly Hai's continuous achievements have led to the dissection of experts. His starting point as an "amateur director" and the similarity in achievements (both are directors with a fortune of thousands of billions of VND) with Tran Thanh have caused many people to put both of them on the scale.
In the interview of Vanguard In 2024, film critic Nguyen Phong Viet commented that only Tran Thanh is capable of competing with Ly Hai and vice versa.
But entering the year of the Snake, Tran Thanh did not break his own record, which is also the time when his monopoly at the box office is likely to be broken. 5 movies released in theaters first Flip Side 8 all earned more than 100 billion VND. That put even more pressure on Ly Hai.
After a tense chase, Ly Hai's call for the audience to come to the cinema to support him is an effort to maintain his performance. However, reality shows that it is not easy to Flip Side 8 bring new record for director thousand billion dong.
Source: https://baoquangninh.vn/ly-hai-lan-dau-chung-lai-3356397.html
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