Specialized, in-depth

Immediately after receiving the unanimous announcement of the Provincial Party Standing Committee on publishing the Weekend newspaper, the Editorial Board built a team and a plan to publish the newspaper in a page-by-page and section format. The first issue took the theme of the month of workers. The main article was titled Happy Morning in May - both the joy of International Labor Day, the joy of the month with Uncle Ho's birthday, and the joy of the newspaper when launching a new product.

That issue was made with enthusiasm and care in all stages. On the day of publication, everyone was happy because they received good feedback, motivating the team members to freely create with “hot” topics, beautiful images, inspiring content, and eye-catching presentation.

The Editorial Board approved the publication of the first Weekend issue.

The weekend issues consist of 12 pages like the regular issues, but include a special topic on current issues of interest to many people, approached in a "softer" way than the regular newspapers. There are 2 main formats: one includes a special article on pages 2-3 along with the columns "Weekend Stories, Forum" to shape the topic; one includes articles by experts in the form of articles or interviews. The remaining pages are satellite reports suitable for the topic and pages on culture, arts, poetry, stories, book introductions, destinations, cuisine, etc. The team of the weekend newspaper consists of reporters who are strong and good at reporting and political commentary.

At first, there were some concerns in the editorial office that the weekend newspaper, which focused on entertainment, would encroach on the “land” of economic and political fields. Some people were worried that the special topics would be similar to the regular issues. But the following issues showed that all areas could be represented in the weekend newspaper, with a different approach compared to the regular newspaper. For example, in propaganda about the rainy and stormy season, the newspaper took the theme of Urban Tree Protection , in propaganda about building Vietnamese culture and people, the newspaper chose the theme of “Yes, No” and “Yes, Yes, No,” in propaganda about the founding day of the Vietnam National Liberation Front, the newspaper took the theme of “Solidarity is Strength ,” in propaganda about Resolution 18 on streamlining the apparatus, the theme of “Employing Talented People”…

The unique approaches have helped Tuyen Quang Weekend both ensure topicality and soften the local Party newspaper, making it easier to read.

Attractive, rich in cultural content

The editorial board has "given the task" to the weekend team: to have a quality weekend newspaper publication, which, in addition to current news, also contains high cultural content, deeply reflects social issues from many perspectives, contributing to increasing attractiveness and attracting the attention of a large number of readers.

Therefore, the weekend team assigned members to be responsible for thinking of topics and developing plans for each topic, with different approaches compared to regular newspapers.

The Editorial Board also proactively builds a team of collaborators who are scientists and experts in various fields from central ministries, departments, universities and many localities across the country.

Each issue has pages on culture, sports, literature and art, regularly introducing new authors, works, and prominent figures to meet the cultural enjoyment needs of readers. Many columns have contributed to improving the reading culture of readers such as One book a week, Essays, Coming to a good poem . Many columns have contributed to promoting the land and people of Tuyen such as Weekend Destination, Life has such a person, Tuyen Cuisine...

  One of the goals that Tuyen Quang Weekend Newspaper always pursues is to carry the strong identity of Tuyen Quang.   The newspaper has focused on introducing that identity through topics on culture and history; the columns Land and People of Tuyen Quang , What to see where, Fashion and life, Weekend destinations, Cuisine of Tuyen Quang , photo reports... The images, word usage, expression of each article, presentation of each page and issue also focus on serving this requirement.

Along with traditional distribution, before each day of publication, Weekend Newspaper is introduced on electronic newspapers and social platforms in the form of static and dynamic images, both to inform and attract readers' attention. After the printed newspaper is published, the content is transferred to electronic newspapers and social platforms, both in PDF and in the content of each article and photo; helping readers easily access and interact. With this method, Weekend Newspaper in particular and regular printed newspapers in general have reached hundreds of times more readers than the number of newspapers distributed by traditional methods. Through reader interaction, the Editorial Board and each author can see more clearly the strengths and weaknesses to make timely adjustments.

The meticulousness in choosing topics, the structure of pages, sections and the connection with expert writers and scientists have brought the newspaper high information content, cultural content and prestige. In-depth articles, combining multi-dimensional, attractive and entertaining information have helped Tuyen Quang Weekend Newspaper to be awaited by readers; shaping the position of the printed newspaper in the context of developing electronic newspapers and social media; at the same time, eliminating the gap between local newspapers and central newspapers.

Source: https://baotuyenquang.com.vn/ky-niem-5-nam-xuat-ban-bao-tuyen-quang-cuoi-tuan-2-5-2020-2-5-2025-khang-dinh-vi-the-bao-in-210994.html