Nearly 300 KOLs launch the 'Influencer Trust' program

The National Cyber Security Association (NCA) has just announced that on August 18, the Conference "KOL with the era of national rise" (KOL summit 2025) will take place in Hanoi .

With the co-organization of the National Cyber Security Association in coordination with the Department of Cyber Security and High-Tech Crime Prevention, the conference gathered nearly 300 typical KOLs (influencers) representing 34 provinces and cities across the country.

This is the first national-scale event held in Vietnam to create a forum connecting the KOL community with managers, businesses and platforms, to accompany and spread values, towards the sustainable development of the country in the digital age.

The conference aims to promote the positive role of KOLs, while affirming their responsibility in spreading positive, humane information and sustainable values to the community.

Influencers can exchange and discuss directly with management agencies, businesses, and platforms to find solutions to promote positive influence and enhance social responsibility.

The highlight of this event is the establishment of the “Digital Trust” Alliance, bringing together prestigious KOLs/KOCs, businesses, press agencies and platforms to spread positive values, lead trust and build standards.

The Alliance acts as a bridge between parties to promote transparency, professionalism and responsibility in activities in cyberspace.

The conference will also officially launch the “Influencer Trust” Program, an initiative to promote “responsible influence” through communication campaigns, forming standards and ethical codes of the KOL community and a program to evaluate and certify the level of prestige, transparency, trust and responsibility of KOLs/KOCs.

The program helps support management agencies, businesses, and brands in choosing suitable media partners, while protecting consumers from false content and disguised advertising.