With a series of promotional and stimulus activities, in 2023, Ford Vietnam Co., Ltd. achieved a new sales record. In particular, December sold 4,854 cars of all kinds, the highest sales month ever. Thereby creating a record annual sales of 38,322 cars, an increase of nearly 33% compared to 2022 and leading the segment of 3/5 product lines. Ford Vietnam increasingly affirms its position as one of Ford's 4 key markets in the region.

This positive result is thanks to contributions from most of Ford's business lines. Notably, the growth of 43% of the Ford Everest SUV line; 59% of the Transit commercial vehicle line and the new Ford Territory urban multi-purpose vehicle line launched at the end of 2022 sold over 8,000 vehicles. The Ranger pickup line alone maintained growth, with sales of 16,085 vehicles in 2023, accounting for 76% of the segment's market share.

In addition, Ford Vietnam is constantly improving customer experience with the global Ford+ plan to make owning and using Ford vehicles easier, more convenient and more engaging.