Having become the leading creative entertainment trend today, the wave of "gamification" - experiential activities combining game elements - continues to attract attention in recent years thanks to its ability to interact and enhance user experience. Following the new trend and continuously bringing many unique experiential activities aimed at young people, recently, Sabeco's Bia Saigon brand has just launched a Tet game applying augmented reality (AR) technology called "Dragon Gem by Bia Saigon".

Sharing his feelings about the brand's new game, Minh Trung - a young person who had the opportunity to experience the game commented: "I was quite excited to see the combination of AR technology in the game. Although it uses modern technology, the gameplay is simple. Just scan the Saigon Beer logo code with the dragon on each beer can, and immediately the 3D image of the Dragon God curls up, making everything look real as if it is stepping out of the screen and interacting with the player. The 5 versions of Dragon God are also quite sophisticatedly built with eye-catching shapes and colors, and consistent with the plot. I hope to experience more games in the near future to be able to collect all 5 versions."

It is known that the plot of "Dragon Gem by Bia Saigon" with the message of Tracking Dragon Gems built by Bia Saigon revolves around the 5 dragon brothers Kim, Moc, Thuy, Hoa, Tho corresponding to the five elements of heaven and earth. In which, the eldest brother Kim has high rarity and unparalleled strength, accompanying the remaining 4 brothers on the journey to fight against the five monsters that are raging and causing trouble in 5 territories from Dark Cave, Old Forest to High Mountain, Deep River, and Thien La.

Each Dragon God character also represents a symbolic power developed by Saigon Beer and the development team based on folk beliefs. In each journey to explore new lands, the Dragon God brothers will appear to collect precious Gems bestowed by heaven and earth. Collecting all versions of the Dragon God as well as accumulating "dragon pearl" achievements after each battle, players will also have the opportunity to receive many attractive "dragon blessings" at the beginning of the year. In particular, each version of the Metal Dragon God also corresponds to a lucky draw code worth 300 million VND.

Notably, the meticulous investment in not only the plot but also the player experience has received positive feedback. “The smooth game speed and seamless story are the strengths of the game. I was quite surprised that a Vietnamese beer brand can now bring such meticulous investment and creative experience for you to celebrate Tet and have fun with folklore stories”, Gia Huy - a long-time gamer shared.

As part of the Tet Giap Thin campaign called "Welcoming the Dragon Year - Receiving a lot of fortune," recently, the live experience event "Dragon Gem by Bia Saigon" was also organized by Bia Saigon in Ho Chi Minh City, attracting the appearance of a series of famous gamers and streamers, as well as the participation of many young people. Le Hoang said: "We were impressed as soon as we entered the exhibition space, the sophisticated dragon drawings with meaningful messages and stories were exploited by Bia Saigon from folk culture, from character creation, the five elements, the journey to defeat the evil to bring peace to the land."

According to Ms. Venus Teoh - Deputy General Director in charge of Marketing of Sabeco, the Dragon Gem by Bia Saigon journey is one of the outstanding activities of the Bia Saigon brand to bring users a unique entertainment experience during this Tet season; demonstrating efforts to further connect with young consumers through technological initiatives such as online games applying virtual reality technology.

“As part of the Tet campaign “Welcoming the Dragon - Reaping the Blessings,” young people can trust and look forward to many more surprising and exciting activities in the coming time to spread the “dragon’s blessings” at the beginning of the year as Bia Saigon’s wishes for a new year of wealth, prosperity and sublimation. In 2024, we will continue to strive to innovate our appearance, improve product quality and bring diverse brand experiences to consumers,” said Ms. Venus Teoh.

Bich Dao