Due to financial issues, Ha Tran's Live Concert celebrating 30 years of singing career was canceled indefinitely. Once again, the difficult problems in the field of organizing music shows made the singer hesitate.

Diva Ha Tran and the crew were pushed to the limit before the cancellation was announced, by Live Concert Pure Galaxy will take place in less than a month. The abrupt stoppage of the Live Concert has many consequences, that is, the preparation efforts of Ha Tran, guest artists, the program production team - music, director, stage - have become zero.

More seriously, many audiences were “offside”. For audiences who live far from the venue and have to plan to go see the show early, there will be many losses that the crew cannot adequately compensate.

Reason Ha Tran canceled the show

Live Concert Thien Ha Tinh Khoi was introduced as a special stage, celebrating Ha Tran's 30 years of singing. After the announcement, this Live Concert attracted attention because it gathered a quality guest list, including People's Artist Tran Hieu, People's Artist Tran Tien, People's Artist Thanh Lam, Thanh Phuong, Den Vau, Toc Tien, Trung Quan, Lan Nha, Orange, Marzuz. The person in charge of the show's music was Hoai Sa.

This Live Concert is a unique mark for Ha Tran's musical journey. However, the female singer did not directly invest in production, but instead collaborated with an outside team, responsible for investment, show operation and commercial exploitation. That means Ha Tran's role will focus entirely on staging, performing and appearing at the Live Concert as the main character. As for the sideline roles such as promotion, ticket sales... are not Ha Tran's responsibility.

Less than a month after the ticket sales announcement, the crew announced the cancellation of the Live Concert for one reason only: There was not enough finance to ensure the show ran as originally planned.

Many viewers believe that the Live Concert Thien Ha Tinh Khoi was canceled because of lack of ticket sales. Before the cancellation, the Live Concert was said to have sold more than 50% of its tickets, which is not a bad number, as the show was already 50% full by the halfway mark. However, to operate a Live Concert/Live Music Show in the Vietnamese market profitably, or at least break even, ticket sales are only a small part.

Most Live Concerts of Vietnamese singers only operate smoothly when they attract sponsors. The unit accompanying Ha Tran in the Live Concert Thien Ha Tinh Khoi may not directly invest in funding, but act as an intermediary, connecting the Live Concert with Ha Tran's influence to find sponsors. When the financial situation is not favorable, the production team decides to stop everything to avoid the worst scenario of having to pay out of pocket to cover all aspects.

The cancellation of the Live Concert was a shock to Ha Tran. The diva was affected by many invisible factors such as her reputation and dedication "going down the drain". However, Ha Tran could not control when the main factor in this game was still money and the diva had no right to decide.

Measure of singer's appeal

Organizing Live Concerts/Liveshows is the desire of every singer. However, in the Vietnamese music market, the number of shows that bear the artist’s personal mark is still limited. The main reason for this situation is still the financial story, when artists still have difficulty in selling tickets and finding sponsors.

With a show that is too heavily sponsored, the artist's individual personality will be drowned out, so they are no longer interested in doing the show.

After many years of the market being monopolized by brands, the habit of performing free shows is increasingly spreading to the audience. Vietnamese artists who organize Live Concerts must be especially brave and have a very good foundation to realize their ambitions. The foundation here is to have a loyal fan community, willing to spend money and the artist's charisma to attract sponsors.

The harshness of the show-organizing game has turned this model into an effective measure of a singer's appeal. Stepping out of the studio, directly facing and convincing the audience to buy tickets, only a few names in the Vietnamese music market can meet the requirements. Ha Anh Tuan, My Tam, Son Tung, Den Vau have the appeal to do shows. Recently, Trung Quan took the risk of organizing 2 nights in less than a year and achieved quite positive results.

As for the rest, many artists have been disillusioned by this ambition. In the past two years, there have been organizations that held Live Concerts with a lineup of dozens of artists that failed to sell tickets. There are some names that are really “hot” on digital music platforms, causing shock with their statements, but when they step into the show business, they receive humiliating results. That is the reason why many singers/rappers can be very famous for a long time but do not have their own Live Concert.

Returning with diva Ha Tran, Live Concert Thien Ha Tinh Khoi was build to target the Vietnamese music market segment. The main guest artists to create the show's appeal, Den Vau, Trung Quan, Toc Tien, Orange, prove that.

In the past few years, among the quartet of Vietnamese music divas, Ha Tran is the one who has made the strongest move to enter the young Vietnamese music audience segment. Ha Tran participated in the game show Mask Singer, attracting the attention of a large number of young audiences. The female singer collaborated with many emerging names in the market and diligently covered Vietnamese music hits.

It can be said that Ha Tran’s career is much “softer” than the period when she was still a diva and was better known in the academic segment. However, when put on the scale of the Vietnamese music market, Ha Tran’s name is not enough to lead the market music and attract a large number of young audiences who have consistently supported her after the temporary fever of Mask Singer.