Twice vs BlackPink, the unequal battle of K-pop village

After nearly three years of absence, BlackPink officially returned with a new single called Jump , released on July 11. This product marks the full reunion of all four members after a period of individual activities, and is expected to create a new wave on global charts.

According to YG Entertainment, Jump has a contemporary cultural style, combining visual art with the unique vocals of each member.

The chorus is considered by international fans to be energetic and highly addictive. The product marks the next collaboration between BlackPink and producer TEDDY - the person behind a series of the group's hits.

Jump 's MV, directed by Dave Meyers, promises to bring bold colors never seen in the group's previous products.

Notably, Jump has been a hit even before its debut. The test performance at the concert in Goyang received explosive feedback, while the teaser continuously took the No. 1 spot on YouTube Trending worldwide.

After the show in Korea, BlackPink will depart for Los Angeles, opening a world tour in 16 major cities such as New York, Paris, London, Bangkok, Tokyo...

Twice can hardly compete with BlackPink

In other developments, Twice also made a comeback at the same time with a full studio album titled This Is For , marking the group's 10-year journey.

The title track of the same name is an English pop song with a vibrant melody, carrying a message of encouraging confidence and shining inner strength.

The product quickly appeared on many domestic charts: 29th Melon HOT100, 117th Genie Top 200 and 39th Bugs real-time chart.

However, the song was criticized by Twice fans as being too short and lacking in highlights.

Many people think that JYP is prioritizing making short music to suit the short video trend on social networks, causing Twice to lose the breakthrough that helped them go beyond the fandom's limits.

However, This Is For still has great meaning, being Twice's emotional 10th birthday gift to fans. With 14 songs in the album, the group shows maturity and diversity in music , from PEACH GELATO to Dat Ahh Dat Ooh .

The simultaneous comebacks of BlackPink and Twice not only stir up the summer K-pop race, but also reflect two different directions: BlackPink promotes its global image with bold new products, while Twice seeks emotional value and sustainable connection with the fandom on the occasion of celebrating a memorable milestone.