On the afternoon of April 6, at the regular Government press conference, Dan Tri reporter asked: Currently, on social networks, there are many advertisements of singers, actors, and models that just by listening, you can tell are not true, typically weight loss products or skin creams...

The case of false advertising about Kera vegetable candy by Hang Du Muc group, Quang Linh Vlogs and Miss Thuy Tien has just happened. I would like to request the Ministry of Culture, Sports and Tourism to inform us, is there any mechanism or proposal to control and manage more strictly the advertising content of people with social influence?

Answering this question, Permanent Deputy Minister of Culture, Sports and Tourism (MCST) Le Hai Binh said that with the development of social networks, celebrities, singers and artists advertising and marketing on social networks is a common phenomenon and a very popular trend today.

According to Mr. Binh, to regulate these advertising activities, the Ministry of Culture, Sports and Tourism and related ministries and branches have taken many measures to inspect, monitor and handle the shortcomings and limitations of this phenomenon.

In June 2021, the Minister of Information and Communications issued a Code of Conduct on social networks. In December 2021, the Minister of Culture, Sports and Tourism issued a Code of Conduct for those participating in artistic activities on social networks.

The Permanent Deputy Minister of the Ministry of Culture, Sports and Tourism said that with the increasing number of new issues in practice, the Ministry is implementing the process of amending the Advertising Law. The drafting agency has received many enthusiastic and practical comments and the drafting agency plans to add some very specific provisions related to celebrities and artists participating in advertising.

"First of all, each person participating in advertising on social networks must be responsible before the law in general and the Advertising Law in particular for the products they advertise. In addition, they must be responsible and transparently verify the products they advertise," said Mr. Binh.

According to the Permanent Deputy Minister of Culture, Sports and Tourism, the decree implementing the Law on Advertising (amended) will have very specific provisions to regulate the activities of celebrities and artists participating in advertising, including sanctions to increase the level of penalties, ban advertising if there is a violation, even restrict artistic activities or limit appearances on media and social networks...

State management work in this field has been carried out very early and has been implemented very specifically. Mr. Binh affirmed that in the coming time, measures will continue to be implemented to better manage this issue.

"The question of the reporter of Dan Tri newspaper is very interesting, like "Just by hearing those advertisements, you can tell they are not true". I hope that Dan Tri newspaper and other press agencies will contribute together to increase the knowledge of society, so that anyone who sees an advertisement will know if it is real or fake.

Besides, it contributes to raising awareness of famous people, singers and actors when participating in advertising, so that they realize that advertising can easily trade off reputation and public love which is very difficult to build," the Permanent Deputy Minister of Culture, Sports and Tourism stated.

Previously, on the evening of April 4, Major General Nguyen Quoc Toan, Chief of the Office of the Ministry of Public Security, said that the Investigation Police Agency had initiated a case of counterfeit goods production at Asia Life Company and Chi Em Rot Group Company in Ho Chi Minh City and Dak Lak.

The Ministry of Public Security prosecuted and temporarily detained Pham Quang Linh, also known as Quang Linh Vlogs (Photo: BCA).

In particular, the investigation agency prosecuted and temporarily detained Nguyen Phong, Chairman of the Board of Directors of Asia Life Joint Stock Company; Le Tuan Linh, Director and legal representative of Chi Em Rot Group Joint Stock Company; Le Thanh Cong, member of the Board of Directors of Chi Em Rot Group Joint Stock Company.

The Ministry of Public Security also prosecuted and temporarily detained Pham Quang Linh (also known as Quang Linh Vlogs), a member of the board of directors of Chi Em Rot Group Joint Stock Company, and Nguyen Thi Thai Hang (also known as Hang Du Muc), Chairwoman of the Board of Directors of Chi Em Rot Group Joint Stock Company.

Nguyen Thi Thai Hang, also known as Hang Du Muc (right cover) was prosecuted and temporarily detained (Photo: BCA).

During the investigation, the police determined that the defendants showed signs of crimes of Producing counterfeit food products and Deceiving customers.

Kera vegetable candy - a product announced by Chi Em Rot Group Joint Stock Company and manufactured at Asia Life Joint Stock Company (Dak Lak) - got caught up in a scandal of false advertising when it was promoted by Miss Thuy Tien, Quang Linh Vlogs and Hang Du Muc with information spread like "1 candy is equal to a plate of vegetables"...

Dantri.com.vn

Source: https://dantri.com.vn/xa-hoi/tu-vu-quang-linh-vlogs-bo-vh-ttdl-noi-ve-xu-ly-nguoi-noi-tieng-quang-cao-20250406143822623.htm