- On the afternoon of March 27, at the Department of Culture, Sports and Tourism (VHTT&DL), a conference was held to summarize the Lang Peach Blossom Festival and activities celebrating the Party and the Year of the Snake in 2025. Comrade Duong Xuan Huyen, member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Committee, Head of the Organizing Committee of the Lang Peach Blossom Festival and activities celebrating the Party and the Year of the Snake in 2025 chaired the conference.

According to the report, activities within the framework of the Peach Blossom Festival and activities celebrating the Party and the Spring of At Ty in 2025 were organized on an appropriate scale, with innovative content and form, ensuring solemnity and practicality. Information, propaganda and visual agitation work were actively carried out by the People's Committees of districts and cities in many rich and diverse forms. Central and provincial press agencies published nearly 1,000 news and articles reflecting the Peach Blossom Festival and activities celebrating the Party and the Spring of 2025.

Activities associated with the Peach Blossom Festival 2025 continue to be innovated, invested in funding and content, becoming a typical and outstanding highlight at the beginning of the new year of the province. Through the festival, it contributes to raising awareness of all levels, sectors and people about preserving and promoting the values ​​of peach blossoms associated with economic development, creating a positive effect to promote the peach blossom planting movement throughout Lang Son province, building and positioning the brand "Peach Blossoms of Lang Son". In particular, 11 key festivals in 11 districts and cities are innovated with the ceremony organized solemnly and thoughtfully according to traditional rituals and the joyful festival. All activities ensure good security and order, fire prevention, traffic safety, food hygiene and safety, price stabilization, etc.

With rich, diverse and attractive activities, from January 17 to February 26, 2025 (solar calendar), the total number of visitors is estimated to reach over 1 million, tourism revenue is estimated to reach over 900 billion VND.

During the program, delegates evaluated the results achieved, pointed out difficulties and obstacles and proposed solutions with main contents such as: Promoting and advertising tourism during the peach blossom festival; solutions to increase budget revenue, stimulate demand from tourism activities and festivals; innovating information and propaganda about the peach blossom festival; promoting the implementation of civilized lifestyle during festivals; coordinating well the implementation of security and order at festivals...

Speaking at the conference, the Standing Vice Chairman of the Provincial People's Committee suggested: The tourism industry needs to have a systematic strategy so that the tourism promotion and advertising work is truly in-depth, synchronous, and scientific to attract tourists to the festival, making tourism truly an important economic sector of the province. All levels and sectors need to continue to improve the quality of festival organization in a more professional and systematic direction, in which the space and time of organizing the festival need to be consistent and seamless; increase the application of digital technology in promoting and organizing festivals; develop typical tourism and attractive product chains; strengthen links with travel and tourism companies to increase the experience for tourists at destinations.
The Department of Culture, Sports and Tourism coordinates with the Provincial Center for Investment, Trade and Tourism Promotion to organize many events to stimulate tourism all year round; further strengthen State management and consultancy in the tourism sector; focus on improving the quality of tourism human resources, turning resources from festivals into tourism products, so that tourism can truly become a source of income for people, making an important contribution to the provincial budget.

On this occasion, 21 collectives and individuals were commended and rewarded, of which 8 collectives and 4 individuals received certificates of merit from the Chairman of the Provincial People's Committee for their outstanding achievements in organizing and implementing the Lang Peach Blossom Festival and activities celebrating the Party and the Year of the Snake in 2025; 4 collectives and 5 individuals received certificates of merit from the Director of the Provincial Department of Culture, Sports and Tourism for their outstanding achievements in the Lang Peach Blossom Festival and activities celebrating the Party and the Year of the Snake in 2025.