Design souvenirs as 'ambassadors' for Eastern tourism

On August 8, the Department of Culture, Sports and Tourism of Hai Phong launched a tourism souvenir design contest, aiming to create unique products bearing the mark of the land, people and culture of the Eastern Region, contributing to enhancing the tourism brand of the port city.

PHOTO: NH

With the theme "Identity and mark of Hai Phong City through souvenirs for tourists", the contest encourages individuals, organizations, artisans, and designers to create gift designs that clearly represent the landscape, heritage, architecture, cuisine, and hospitality of the new land after the merger of Hai Phong - Hai Duong .

The competition runs from August 2025 to May 2026. Entries will be judged based on five criteria: creativity, aesthetics, commerciality, environmental friendliness, and symbolism. Each author or group can submit up to five designs.

PHOTO: HONG PHONG

The prize includes cash and certificates, the highest value is 15 million VND (first prize round 2). In addition, there are second prizes, third prizes, creative and impressive prizes for outstanding designs.

Director of the Department of Culture, Sports and Tourism of Hai Phong, Tran Thi Hoang Mai, emphasized that souvenirs are not just objects, but also "ambassadors" carrying memories, emotions and the soul of the city, helping visitors to forever remember a civilized, modern destination with a strong identity.

Ms. Mai hopes that the contest will find products that are both beautiful and highly applicable, serving tourism promotion, cultural exchange and foreign affairs.

The Organizing Committee calls for the support of the press and media to spread information, attract the participation of the community, and create a strong effect in promoting Hai Phong - Dong tourism nationwide and internationally.