The smartwatch market recorded its first global decline in 2024, according to market research firm Counterpoint. However, Samsung was one of the rare companies that saw growth.

It is known that the adult smartwatch segment is struggling because new products do not attract much attention from customers. However, the children's watch segment has seen strong growth.

Understanding user needs, Samsung has adjusted its strategy to meet the new trend. The company released Kids Mode for Watch FE in early 2024. This helps parents control and set up appropriate modes for children.

In addition, Samsung also launched the Galaxy Watch Kids Band, a strap specifically for the 40mm Galaxy Watch 4 and newer models. This is a move to penetrate the children's smartwatch market - a potential segment that is on the rise.

The results show that Samsung's global shipment market share increased by 3% in 2024. Specifically, the report shows that Samsung's three new smartwatch models, including the Galaxy Watch 7, Watch Ultra and Watch FE, have been well received by many users. This helps Samsung ship more smartwatches than in 2023 and reach 9% of the shipment market share in 2024 - ranking 3rd in the entire market.