On January 15, HEINEKEN Vietnam Brewery Co., Ltd., Vietnam Red Cross Society Central Committee, Dak Nong Red Cross Society accompanied the LARUE brand to organize the Charitable Tet program "LARUE and the community welcome a Happy Tet 2025" in Nam Xuan commune, Krong No district.

At the program, the units presented 200 shopping vouchers, worth VND800,000/voucher, to poor households and households in difficult circumstances. Households used the vouchers to choose and buy Tet necessities for their families at the "Humanitarian Tet Market" booths.

People also received free medical check-ups, health consultations, and medicine. Many other meaningful community-building activities were also organized, such as haircuts, calligraphy gifts, making banh chung and banh tet, etc. The total value of the activities in the program was over 230 million VND.

The program is part of a series of Tet charity activities organized by HEINEKEN Vietnam in collaboration with the Vietnam Red Cross Society and local government representatives across the country to care for and support the poor and disadvantaged to celebrate Tet.

In particular, the Charitable Tet Program "HEINEKEN Cares - Joining hands to share, welcoming a Happy Tet 2025 with the community" was organized in 27 provinces and cities for 5,700 people in difficult circumstances, with a total program budget of over 6.4 billion VND.