The card represents MSB's companionship in the journey of liberating achievements with the upper class, while affirming the Bank's position in the market as the first financial institution in Vietnam to launch this product.
MSB Mastercard World Elite credit cards are issued in limited quantities to customers in the highest segment according to separate evaluation criteria. A pioneer in innovation and creativity, MSB uses metal card blanks instead of the current popular plastic blanks, along with a stylized 6-pointed star design in 2 colors: black and gold - a symbol of prosperity, luxury, affirming class but not ostentatious. The MSB logo stands out on the corner of the card and through the embossed image, representing the role of a companion and a solid support for customers to shine on the journey to conquer new heights. Explaining this design, Ms. Tran Thi Thuy Hang - Director of MSB Priority Customer Segment shared at the event: "The card is inspired by the North Star, a guiding symbol and a compass for thousands of years for those with ambitions to explore to trust and follow. MSB understands that, like the North Star, the success of high-class customers is a source of inspiration for many generations to move forward, thereby creating other great values for society, which are inheritance, continuation, development and reaching out. Besides, the number 6 is also a symbol of fortune, luck and convenience. We hope that the card will help customers unleash their achievements through elite and worthy privileges."
With this luxurious metal card, customers receive the privilege of 100% exemption from foreign currency transaction fees, making spending abroad simpler and easier without having to convert money before each business trip or travel. The journey is also more complete when customers can choose to relax in a quiet and private space at more than 1,200 classy and convenient airport lounges worldwide throughout the card's life, along with 10 lounge visits/year for accompanying people, regardless of ticket class or airline. In particular, customers receive a 10% cashback benefit, up to 36 million/year for travel experiences, services, and classy cuisine at 5-star hotels, and shopping for gifts for family and partners with high-end fashion brands worldwide. This is the highest cashback offer exclusively for MSB's high-end customers. In addition, understanding the busyness of customers and the desire to accompany MSB Mastercard World Elite cardholders in every financial plan, business project or moment of life, MSB also offers a premium personal assistant privilege, a Priority Customer Relationship Manager selected from MSB's elite advisory team, ready to support all customer needs 24/7 with a wide network of partners.
The privileges of the MSB Mastercard World Elite credit card are built on the journeys of creating miracles. Looking back to the late 15th and early 16th centuries, B. Dias reached the southernmost point of Africa and discovered the Cape of Good Hope in 1487, Collombo discovered America in 1492, Magellan became the first European explorer to enter the Pacific Ocean in 1520... Entering the modern era, the world also knows the footsteps that created turning points, such as Howard Schultz - CEO of Starbucks who came to Italy at the age of 29, discovered coffee culture and brought the idea to America, creating a beverage empire worth up to 78 billion USD. Or JK Rowling, on a late train from Manchester to London, came up with the idea of a 7-part novel series famous across all continents called "Harry Potter".
From those stories, MSB understands that the journey and experience of high-end customers is an opportunity to create success. This became the inspiration for MSB to launch the high-end credit card Mastercard World Elite with the meaning of companionship, as a famous saying goes: "A road with good companions is the shortest road".
Ms. Tran Thi Thuy Hang said that by launching the MSB Mastercard World Elite premium credit card with many outstanding privileges, the bank hopes to bring customers unique experiences and memorable moments of enjoyment. "Hopefully, the card will not only be a simple financial tool, but also act as a trusted advisor to the cardholder, adding strong motivation on the journey to unleash achievements and prosperity of the family. In the future, we are committed to continuing to innovate, continuing to build classy and worthy services, to better understand and accompany customers more effectively."
Source link
Comment (0)