Hoi An in the top 10 destinations most searched by Vietnamese tourists in the summer of 2025

According to Booking.com's " Travel Trend Predictions 2025" report, search data from June 1 to July 31, 2025 on this platform shows that the 10 destinations most searched by Vietnamese tourists are Da Nang, Nha Trang, Ho Chi Minh City, Da Lat, Hanoi, Vung Tau, Hoi An, Phu Quoc, Ha Long, and Hue.

Compared to the same period last year, the list of these destinations has not changed much. The new name on the ranking this year is Hue City instead of Quy Nhon.

According to Booking.com, between June 1 and July 31, 2025, beach trips (61%) and nature exploration (59%) continue to top the list of choices for Vietnamese families, followed by trips to big cities (45%).

Notably, the trend of short-term travel (1 to 2 days) to resorts near the city has also increased sharply, especially from young families who want to take advantage of the weekend to relax and recharge.

Meanwhile, the top 10 international destinations most searched by Vietnamese families include: Bangkok (Thailand), Paris (France), Tokyo (Japan), Hong Kong (China), Singapore, Osaka (Japan), Seoul (Korea), Sydney (Australia), Kuala Lumpur (Malaysia), Chiang Mai (Thailand).