After 65 years of development, the Vietnamese animation industry still faces many challenges in increasing growth rate and demonstrating the economic and non-economic efficiency of the industry.

However, in recent years, after the events of the COVID-19 pandemic, the entertainment trend has increased, entertainment platforms have developed rapidly, and the animation industry has had many opportunities to develop strongly. Typically, the birth of studios with high-quality product ecosystems recognized in the national and international markets.

Along with that development process, Sconnect Academy of Media Arts was born to bring more open opportunities for young people who are passionate about Animation - Game industry in Vietnam, actively contributing to the field of digital content creation, nurturing high-quality human resources. Creating a solid knowledge foundation for the young generation in creating content products with cultural and educational values, spreading positive values ​​to the community.

Sharing about the development orientation of the Academy, Ms. Vu Thuong - Director of SAMA said: “Today's ceremony has great significance in the development journey of Sconnect Academy of Media Arts. It is not only an event marking the official launch of the SAMA brand in the market but also an opportunity to promote the close connection between the Academy and agencies and units in the creative industry group, initially building a strong educational ecosystem in the future”.

Sconnect Vietnam is one of the leading enterprises in domestic animation, while affirming its solid position in the international market. SAMA's development is considered the company's strategic goal in Vietnam, connecting and creating deeper connections for the animation industry.

SAMA aims to provide an educational experience with comprehensive development values: Skills - Thinking - Knowledge. The Academy has identified 2024 as a pivotal year to create a breakthrough, towards completing the long-term goal: Building an international standard educational environment for Vietnamese students.

SAMA's training program is designed for 02 Faculties with 07 majors: Animation Department plays a core role and Game Arts Department. All students participate in a semester of basic knowledge before choosing to apply for admission or take an entrance exam for a major.

In addition, the Academy still maintains short-term study programs, professional training courses and corporate coaching programs for personnel and units that need to improve their capacity to serve the work requirements of individuals or groups.

Regarding the new training program, Mr. Luka Trinh - Academic Director said: "SAMA builds a curriculum that emphasizes creativity and aesthetic sense. We help students be prepared in terms of knowledge, foreign language ability, professional skills and artistic sense so that they can practice and enter the global labor market, aiming for success right from the first lessons."

In the coming time, in addition to professional training, Sconnect Academy of Media Arts will continue to implement academic extracurricular activities and programs with connecting values ​​to spread creative capacity to the young generation, helping them confidently reach their passion. The SchoolTour series of activities, Open Day and Watch-Talk events are periodically organized to create a space for academic exchange, meeting and chatting with experts to help young people accumulate knowledge and experience.

Tra Khanh