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In recent days, one of the hot keywords that many people have searched for is “Tuyen Quang Mid-Autumn Festival”, “Thanh Tuyen Festival”, since the beginning of the 7th lunar month, giant models have been parading all over the streets. Many people have been telling each other, “Tuyen Quang Mid-Autumn Festival - a place to visit once in a lifetime”!

This year is the 20th year that Tuyen Quang people have maintained and developed Thanh Tuyen Festival. The new point this year is that the Festival is organized on an international scale with many special activities such as: Festival to display representative intangible cultural heritage of humanity, displaying 6 heritages of Vietnam; Thanh Tuyen Festival Night; Cultural and Sports Festival of Tuyen Quang Ethnic Groups in 2024; program "Cinema with Tuyen"; trade and tourism fair of Tuyen Quang province; program "Displaying and introducing the quintessence of Vietnamese cuisine" and Hanoi Beer Festival...

Tourists flock to participate in the Mid-Autumn Festival model parade in Tuyen Quang City from the seventh lunar month.

Every year, with a new innovation, Tuyen Quang Mid-Autumn Festival attracts from 100,000 to 200,000 visitors to visit and experience; total social revenue reaches over 200 billion VND. Like Thanh Tuyen Festival, from the beginning of the year, to prepare for the events of the year, the province has always been proactive in welcoming the flow of visitors, ready to create better experiences for tourists, many new tourism products have been introduced by units and localities to give visitors more choices.

Mr. Nguyen Thanh Tung, Head of Tourism Management Department, Department of Culture, Sports and Tourism of the province, said that from the beginning of the year, the Tourism Year was opened with many activities such as: The first International Hot Air Balloon Festival, Na Hang Fragrance Festival with the theme "Sparkling legend of the mountain lake", expanded Kayak racing, Fire dancing festival of the Pa Then ethnic group; implementing a model to welcome tourists to sightsee and experience according to the season such as: Pear flower festival, Hong Thai golden season, yellow mustard flowers, the longest pear flower route (Na Hang district), new tourism "Returning to Then singing place" with high-class cruise service. In particular, there are also activities to display and introduce tourism products, craft villages of Tuyen Quang in 2024; launching a typical tourism product with the theme "My Lam hot spring - Miraculous spring" ...

At Tan Trao Tourist Area, the Provincial Tourist Area Management Board effectively implemented the tourism product "Swimming to listen to Then singing on Na Nua Lake", check-in points of giant Tinh lutes and Khuon Pen Flower Bridge, tourism experiences at Flamingo Tan Trao complex... Since these supporting activities have been launched, the source tourism in Tan Trao is no longer monotonous, but more diverse and attractive. Tourists have more time to stay longer to experience the services.

Ms. Chau Thi Nga, Director of Co Son Nu Trading and Tourism Company Limited, Minh Xuan Ward (Tuyen Quang City): "With many innovations and new tourism products, tourists coming to Tuyen Quang have many options to experience, worthy of tourists' expectations".

Thanks to reasonable tourism stimulus policies, the number of tourists coming to Tuyen Quang in the first 8 months of 2024 reached an impressive number. That is nearly 2 million visitors, estimated revenue reached nearly 300 billion VND, reaching over 66% of the yearly plan.

Seize the opportunity

In recent years, Tuyen Quang tourism has grown and made a breakthrough because the tourism industry and localities in the province have taken advantage of opportunities to link up to develop tourism, creating impressive and diverse tours and routes.

At the inter-regional tourism development seminars, many tourism experts affirmed that Tuyen Quang has an important position in the Viet Bac region in terms of history, culture and geographical location. The leaders of Tuyen Quang province as well as the tourism industry always pay attention and proactively promote the linkage to develop regional tourism, especially with neighboring provinces. With these strong steps and commitments, tourism in Tuyen Quang as well as tourism in the Viet Bac region will have positive changes.

Then singing tour on Na Nua Lake, Tan Trao commune (Son Duong) attracts tourists.

Mr. Le Thanh Son, Deputy Director of the Department of Culture, Sports and Tourism, said that the industry has coordinated with travel companies to turn Tuyen Quang from a “stopover” to a “destination” in the tourism itinerary. The tourism cooperation program “Through the Viet Bac heritage sites”, including 6 provinces: Cao Bang, Bac Kan, Lang Son, Ha Giang, Tuyen Quang, Thai Nguyen has become a tradition, a “meeting place” for many tourists.

In addition, Tuyen Quang also has tourism connections with provinces and cities across the country that have strengths and potentials in tourism, prioritizing connections with neighboring provinces and tourism products that can complement each other. This year, within the framework of the Tuyen Quang Festival, the Festival of Representative Intangible Cultural Heritage of Humanity will be held, with the theme "The Quintessence Convergence and Shining" is the participation and performance of cultural heritages of Vietnam and foreign countries that have been recognized by UNESCO in the list of Representative Intangible Cultural Heritage of Humanity.

The province proactively cooperates and signs tourism development cooperation agreements with units in Vinh Phuc and Hanoi to build the "Cultural Capital - Resistance Capital" tour, the Hanoi - Tam Dao - Tay Thien (Vinh Phuc) - Son Duong - Tan Trao (Tuyen Quang) tour, the Ngoc Thanh War Zone - Tam Dao - Tay Thien - Tan Trao - ATK Dinh Hoa tour. At the same time, every year, it participates in connecting tourism between Ho Chi Minh City and the Northeastern provinces to organize exhibition booths to introduce cultural and tourism products of the localities, attracting tens of thousands of visitors to visit and learn.

Promoting international cooperation in tourism development, Tuyen Quang has implemented cooperation with Xieng Khouang province (Laos), participating in booths introducing potentials, strengths, and projects to promote investment attraction in tourism, trade, and industry in Malipho district, Chau Van Son, Yunnan province (China), attracting many investors to learn, contributing to promoting trade and tourism development.

With many new ways and policies, Tuyen Quang tourism not only meets the tourism needs of tourists nationwide but also creates an attraction to retain tourists. That shows the province's efforts in constantly renewing itself so that tourism can develop more and more, contributing to the sustainable development of the locality.