2023 is a year of turmoil for the world economy, in which Vietnam is no exception. In the economic downturn this year, many businesses have fallen into difficulty, with revenue and profits declining. Not only other companies, Phuc Long Import-Export Company is also no exception to this vortex.

Faced with the current situation, marketing director Ha Tuan Dat realized that marketing innovation is the key to helping businesses overcome the crisis. Therefore, he implemented many significant new changes in the marketing field, helping businesses increase revenue and profit, affirming their position in the market.

Innovation in marketing thinking

In the face of economic recession, many businesses have to cut marketing costs, focusing on advertising activities to save costs. However, marketing director Ha Tuan Dat of Phuc Long has a different approach.

Mr. Dat believes that businesses need to innovate their marketing thinking to create a difference and attract customers. Instead of focusing only on advertising activities, businesses need to pay more attention to building brands and customer experiences.

To do this, Phuc Long Company implements integrated marketing strategies, combining many different communication channels to reach customers in the most effective way. He also focuses on market research and customer segmentation to create products and services that suit the needs of each customer group.

The key to improving marketing effectiveness

Phuc Long Enterprise is always a pioneer in applying modern marketing tools. The company's marketing director believes that in the digital age, innovating marketing tools is an important factor to help businesses improve marketing efficiency and achieve business goals.

To achieve this goal, Phuc Long uses social networking platforms to build a larger and more qualified customer community. The marketing team regularly posts articles, videos and images of the company's products and services on these platforms to attract customers' attention.

In addition, using social networking platforms also helps businesses interact with customers on a regular basis, thereby better understanding their needs and desires.

In addition to using social networking platforms to build customer communities, Ha Tuan Dat also uses data analysis tools to track and measure the effectiveness of marketing campaigns. In parallel, the marketing team uses additional marketing automation tools to save time and costs. This helps Phuc Long evaluate the effectiveness of campaigns and adjust them promptly to achieve the set goals.

The key to business success

“ Building a professional and creative marketing team is an indispensable part of business development. In addition to recruiting competent and experienced marketing staff, businesses should also focus on training and developing skills for the marketing team ,” Mr. Dat shared.

He always encourages the marketing team to come up with creative ideas, creates opportunities for the marketing team to express themselves and creates a comfortable and friendly working environment so that the marketing team can maximize their potential.

Under his management, Phuc Long's marketing team successfully implemented many effective marketing strategies, contributing to the company's significant success.

Thanks to innovations in the field of marketing, Phuc Long has achieved remarkable successes. Revenue has grown steadily, the brand has become widely known and customers increasingly trust and use the company's products and services. Phuc Long's achievements are a testament to the fact that marketing innovation is an important factor in helping businesses develop and succeed.

Bao Anh