Trung Nguyen is a special enterprise. Not only famous for its coffee products, Trung Nguyen is also mentioned for the remarkable thinking of the company owner, Mr. Dang Le Nguyen Vu . According to the assessment of Western businessmen in Vietnam, Mr. Dang Le Nguyen Vu's personal assets can currently reach 100 million USD. This is a huge number compared to a country with an average income per capita of 1,300 USD like Vietnam. Mr. Dang Le Nguyen Vu - CEO of Trung Nguyen Group, with a famous statement: "A country cannot be strong without wealthy individuals". In addition to building Trung Nguyen coffee into an international brand, Mr. Vu always has a desire and ambition to contribute to making Vietnam a leading country, conquering and having influence in the world. He identified 3 goals to do: Globalizing Trung Nguyen; contributing to the national strategy for a powerful Vietnam; pursuing coffee doctrine on a global scale.