Applying artificial intelligence (AI) to change strategies, focus on quality and optimize revenue will contribute to promoting the remarkable development of application and video game publishers in Vietnam.

This was presented by a Google representative at the event “Think Apps: Creating the future with Google AI” recently held in Vietnam, gathering more than 350 domestic and regional application developers and game creators.

Vietnam's gaming and application industry has maintained its impressive growth position, ranking 4th globally for the past 2 consecutive years. This ranking of Vietnam is confirmed by its outstanding growth rate, increasing 34% in total application downloads when surpassing the 5.6 billion download mark. Vietnam also maintained the title of "The fastest growing application development market in the world" with an impressive increase in downloads, increasing 40% annually over the past 5 years. This trend continued in 2023, soaring to over 1.1 billion downloads, equivalent to 10,708 "Made in Vietnam" applications downloaded every minute. However, Google commented that Vietnam's gaming and application industry is facing many challenges in integrating AI, including a shortage of AI experts and high-quality training programs; limited access to mentorship and guidance from industry-leading AI names, obstacles in validating and building AI-powered products, and lack of infrastructure for testing and auditing AI-related products.

To support, Google has launched a comprehensive suite of Google AI solutions, from AI tools to hands-on training programs, to support developers in driving innovation, focusing on the advantages that AI can bring. “Through the latest AI technology and comprehensive support programs, we aim to empower local developers to build more high-quality applications, reach a global audience and grow their businesses sustainably,” said Emily Nguyen, Business Director of Gaming and Apps for Vietnam, Google Asia Pacific.

KIM THANH