Located at AEON Mall Hue - the largest integrated service shopping mall in the Central region, the store has a sales floor area of ​​approximately 1,000 m2, displaying a full range of UNIQLO LifeWear products and services that meet global standards. The new store is expected to provide a convenient and diverse shopping experience, while contributing to promoting economic and cultural development and creating job opportunities for local human resources.

On the occasion of the opening, UNIQLO also officially introduced the UTme! T-shirt collection with 6 motifs to honor the beauty of local culture, life and cuisine, created by two young artists born and raised in Hue. The collection will be available for sale from March 28, 2025, only at UNIQLO AEON MALL Hue store.

Inspired by typical Hue objects such as the left-leaning pillow, the long-lung drum and Thanh Tien paper flowers, the three designs by author Le Trong Hoang are a journey to discover cultural "treasures" - where the soul, memories and creativity of the ancient capital converge. At the same time, it is also a tribute to the artisans who are still silently keeping the flame of Hue culture alive.

Also exploring the theme of traditional craft villages, author Le Trang (Le Thi Anh Trang) chose the image of a conical hat - an image closely associated with life and has become a symbol of Hue women. In addition, familiar Hue dishes also appear in the collection through two designs of Bun Bo Hue bowls and trays of Banh Beo, Nam, Loc.