Alibaba.com, the leading global business-to-business (B2B) e-commerce platform, announced that Tony Parker will be the Global Ambassador for the “Same Player, New Game” creative campaign for the Paris 2024 Olympic Games. Alibaba.com is the official e-commerce services partner of the Paris 2024 Olympic Games.

The Olympic Games is the world’s largest international competition, with over 200 countries competing in over 300 events. Similarly, Alibaba.com, a B2B buyer-supplier platform from over 200 countries and regions, providing business tools and services to help businesses discover products, find suppliers, and place orders quickly, serves as a hub for aspiring entrepreneurs.

Basketball legend turned entrepreneur Tony Parker will lead Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, alongside two other sports stars who have also found success in business.

Reflecting that spirit, the “Same Player, New Game” campaign will raise awareness of the opportunities for athletes and Olympic champions to transition from sporting success to business. Global Ambassador Tony will demonstrate how future entrepreneurs, including athletes and former athletes, can easily start their own businesses, build global supply chains, and grow sustainably through Alibaba.com.

BINH LAM