On the morning of January 11, in Hanoi, Prime Minister Pham Minh Chinh attended and directed the conference to review the work in 2024 and deploy tasks in 2025 of Vietnam Television (VTV).
This is the first time the Prime Minister has attended and directed a conference to summarize and deploy VTV's tasks. Attending the conference were: Minister of Information and Communications Nguyen Manh Hung; Secretary of Quang Binh Provincial Party Committee Le Ngoc Quang, former General Director of Vietnam Television; Deputy Head of the Central Propaganda Department Phan Xuan Thuy; General Director of Vietnam Television Nguyen Thanh Lam; leaders of central departments, ministries and branches.
According to reports and opinions presented at the Conference, in 2024, facing challenges due to the general situation, VTV's leadership has directed resolutely and proactively to innovate content and form, build a broadcasting framework associated with program effectiveness, flexibly operate business according to market developments, develop revenue sources, save and spend effectively; promote streamlining the apparatus and perfecting institutions.
Thanks to that, despite many negative impacts, in 2024, VTV still achieved positive results. VTV manages and produces 11 promotional channels, with a total of 252 hours/day; 91,980 hours/year; the total number of hours the station produces itself each year on the channels is about 17,100 hours. VTV provides timely and quality information on unexpected events; promotes technical innovation for production and digital transformation; implements organizational restructuring and administrative reform.
VTV optimizes revenue efficiency by adjusting and arranging program schedules, dedicating time to high-quality entertainment programs. Owning and operating many channels and content distribution forms including VTV channel packages, VOD programs, and a system of social media pages/networks, there are more than 10 million daily views of VTV channels and on OTT infrastructure, and 65 million followers on the Station's social media pages. The total revenue of the Station in 2024 is estimated to reach more than 3,640 billion VND, equivalent to 99% of the plan.
In terms of content, in 2024, VTV will continue to affirm its role as a key press agency, closely following and quickly updating the flow of life, maintaining the mainstream and positive information flow, contributing with the entire political system to create a solid foundation to bring the country into a new era of development - the era of national growth.
The internal and external activities of Party and State leaders are fully and correctly informed by digital channels and platforms; updated and closely followed by timely management and direction solutions of the Party, National Assembly, Government, Prime Minister, ministries, branches and localities to provide timely and thorough analysis and orientation, creating consensus in society; vividly informing all aspects of the country's socio-economic life, focusing on areas of interest to the people. In addition, the theme of fighting and refuting continues to be promoted.
In 2024, VTV won 4 National Press Awards, 3 Political Contest Awards on Protecting the Party's Ideological Foundation, 7 Kite Awards in 2024, 1 Press Award for the Cause of Great National Unity. In particular, VTV was awarded 1 Outstanding Sports Reporting Award at the ABU Global News Forum for the reportage of the World Powerboat Championship by the Foreign Television Department.
The year 2025 is of special significance. VTV clearly identifies the core of development as the program content to serve as the basis for investment and development, ensuring the right direction and criteria; implementing the assigned propaganda plan, ensuring quality and the right direction; organizing and arranging the apparatus; completing projects on synchronizing the technical infrastructure system to serve broadcasting production, content distribution, business and management operations; prioritizing the application of information technology in management and operation activities...
"Love country, love job, love people"
Speaking at the Conference, Prime Minister Pham Minh Chinh assessed that Vietnam Television plays an important role in the overall operation of the political system, in informing and propagating the guidelines, policies and lines of the Party and State; contributing to education, improving people's knowledge, training human resources, fostering talents, serving the spiritual life and cultural needs of the people; effectively serving the two strategic tasks of building and defending the socialist Fatherland.
Over the past time, under the leadership of the Party, the management of the State, the coordination of agencies in the political system, the support of the people, the cooperation of international friends, Vietnam Television has always affirmed its position as a national television station, a multimedia communication agency, excellently completing assigned tasks and achieving outstanding results, with many unique, diverse, elaborately invested programs, creating positive effects.
The station has been active, proactive, and creative; reflecting and conveying the people's voices to policy-making agencies, creating social consensus, strengthening confidence in the country's development. Strengthening the fight against erroneous, hostile viewpoints, and false information, protecting the Party's ideological foundation;
VTV has successfully completed its propaganda tasks on major national issues, important political events, major holidays (70 years of Dien Bien Phu Victory, 80 years of the founding of the heroic Vietnam People's Army...); sudden and unexpected issues such as prevention, control, and overcoming the consequences of storm No. 3 (Yagi); actively participated in preventing and combating corruption, negativity, and waste. Coordinated well with localities in local information, propaganda, and promotion work.
Foreign information is promoted comprehensively and promptly, especially about the country's situation, foreign affairs activities of Party and State leaders, relations with other countries, etc.; contributing to demonstrating Vietnam's international role and position. Providing information to overseas Vietnamese is done well.
VTV actively contributes to improving the people's knowledge and spiritual life, promoting Vietnamese cultural values and people, internationalizing Vietnamese cultural values and Vietnamizing the quintessence of world culture, building a healthy and civilized society (with many cultural and entertainment programs expressing humanistic values, high educational value, many good films with Vietnamese stories, Vietnamese actors, bearing Vietnamese identity...); spreading positive energy and inspiration in society (good people, good deeds, good models, creativity...).
The station focuses on digital transformation, technology application, investment in modern facilities, meeting production requirements on the 4.0 technology platform (promoting VTVGo digital television platform; automating production processes, content distribution...).
VTV has also made many efforts and achieved many results in operating autonomy, thereby improving the lives of workers, contributing to building increasingly spacious and modern facilities for the station and attracting talents and high-quality human resources.
The Prime Minister assessed that after a year of working enthusiastically, tirelessly, with heart, with virtue, with responsibility, with the spirit of innovation, creativity, intelligence, enthusiasm, harmoniously combining "love of country, love of profession, love of people", VTV has performed its political tasks well, with many new ways of doing things, overcoming difficulties and challenges, together with the whole country completing the set goals and tasks, achieving and surpassing all 15/15 main targets, of which 12 targets were exceeded.
"The images of VTV reporters fearlessly reporting on storm No. 3 evoked many emotions. The images they conveyed had a great impact, affirming that no one is left behind," the Prime Minister expressed and highly appreciated VTV for also demonstrating its social responsibility, mobilizing contributions to rebuild Lang Nu.
On behalf of the Government, the Prime Minister highly appreciated the spirit of innovation, creativity, solidarity and integration, and acknowledged VTV's important contributions to the country's overall achievements.
However, the Prime Minister expressed his concern that some VTV programs are not of high quality in terms of expertise, not yet making strong breakthroughs; the technical technology infrastructure is not yet synchronized; digital technology human resources are still weak; there are still shortcomings in the organizational structure...
The Prime Minister also shared about VTV's difficulties and challenges such as fierce competition from transnational digital platforms; rapidly developing technology requiring large investment resources; the trend of cutting advertising and marketing costs; high copyright prices...
Diversify products, audiences, resources and platforms
The Prime Minister stated that in 2025, we must strive to successfully achieve the goals of the entire term; streamline and streamline the organizational apparatus; successfully organize party congresses at all levels, towards the 14th National Party Congress; organize important national holidays (95th anniversary of the Party's founding, 80th anniversary of National Day, 135th anniversary of Uncle Ho's birthday, 50th anniversary of the Liberation of the South, National Reunification, 80th anniversary of the People's Public Security's Traditional Day); create momentum and breakthrough force to accelerate the country's double-digit growth, prepare to enter a new era, an era of striving, developing richly, civilizedly, prosperously, and the people are increasingly happy and prosperous.
Requesting VTV to promote information and communication on the above major and strategic contents, the Prime Minister basically agreed with the direction and tasks that Vietnam Television has determined, and at the same time noted and emphasized 8 key contents.
Firstly, in terms of goals and orientations, the Prime Minister directed VTV to perfect and closely follow its functions and tasks; grasp the Party's guidelines, the State's legal policies, the direction and administration of the Government and the Prime Minister, innovate, be creative, unite, have effective forms and methods of propaganda, easy to access, easy to interact with all classes of people.
Promoting the strengths of the national television station; maintaining political orientation, principles and goals; having vision, aspiration, determination, strategy and specific action programs to make VTV the leading television station in the region, prestigious in the world, based on a strong foundation of human resources, technology, techniques and public, with the ability to lead and orient public opinion.
VTV journalists need to have vision, imbue and properly implement the motto and purpose of putting the interests of the nation, the people, the interests of the Party and the people above all else, and fulfill the mission of Vietnamese revolutionary journalism.
VTV needs to continue promoting innovation, intelligence, passion, innovative thinking, strategic vision, foresight, thinking deeply to do big things, diversifying products, diversifying viewers, diversifying resources, and diversifying platforms.
Second, regarding the information and communication tasks , the Prime Minister requested to promote comprehensive, modern, and strong multimedia communication to effectively serve the leadership activities of the Party and State, and the direction and administration of the Government and the Prime Minister. Continue to perform well the role of a bridge between the people and the Party and State; listen to and reflect the people's thoughts and aspirations.
Contribute to mastering the propaganda front, preventing media crises, actively fighting and refuting false and toxic information, protecting the Party's ideological foundation, national and ethnic interests, and the legitimate rights of the people.
Focusing on policy communication is a pillar in communication activities, ensuring focus, key points, new points and great spread, creating social consensus. Actively participate in the fight against corruption, waste and negativity.
The Prime Minister noted that it is necessary to step up propaganda on the implementation of Resolution 18-NQ/TW on continuing to innovate, reorganize and streamline the apparatus of the political system; innovate the Party's leadership method; Resolution 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation; major orientations and goals for socio-economic development...
Continue to do a good job in foreign information work; participate in protecting national sovereignty in information, communication, culture, spreading positive information about Vietnam to the world, contributing to enhancing the image and position of the country. Urgently make a project, focus on building a national foreign television channel in foreign languages on par with the region and the world according to Conclusion 57 of the Politburo.
Plan and do a good job of propagating important celebrations in 2025, contributing to arousing patriotism and national pride, creating momentum and determination to successfully implement the Resolution of the 13th National Party Congress, creating a solid foundation to bring the country into a new era of development.
Third, to contribute to improving people's spiritual life and developing the cultural industry, the Prime Minister directed VTV to focus on producing high-quality cultural and artistic products, developing the entertainment industry, meeting people's enjoyment needs, contributing to building Vietnamese people with personality, ethics, intelligence, creativity, social responsibility, and civic duty.
Actively participate in developing the cultural industry; preserve and promote the nation's good cultural values; promote the image of the country and Vietnamese people; arouse the tradition of patriotism, national pride, belief and aspiration to develop a prosperous and prosperous country.
Fourth, VTV needs to promote digital transformation and improve technological capacity. Continue to develop in the direction of a modern, multimedia media agency, leading in digital transformation, applying new technology and artificial intelligence. Improve the level of content development on digital platforms, form a digital ecosystem, and enhance propaganda effectiveness.
Strongly innovate in technology, effectively utilize technological achievements; continue to invest in upgrading modern, highly secure information technology infrastructure; expand coverage in both breadth and depth; reach audiences anytime, anywhere, quickly and conveniently.
Fifth, regarding organizational structure and human resource training, the Prime Minister requested VTV to strictly and effectively implement the Resolutions of the Party, National Assembly, and Government on streamlining organizational structure and operating effectively and efficiently; take over the functions and tasks of television stations, and at the same time restructure and drastically reduce internal organization. Review and adjust the functions, tasks, and powers of affiliated units, ensuring no overlap; promote the transformation of operating models. Most importantly, improve the quality of operations, program quality, and enjoyment of the people and viewers.
Building a dedicated, intelligent team with policies to attract and use talented, high-quality human resources; building a democratic, united working environment where people know how to share and give in to each other.
Sixth, build a clean, strong, truly friendly and united Party organization, and enhance the fighting capacity of the Party organization and Party members.
Seventh, do a good job of propaganda and participate in ensuring social security, especially the elimination of temporary and dilapidated houses nationwide by 2025 and the program of building 1 million social housing apartments.
Eighth, information must be objective, honest, create movements and trends, promote and develop self-confidence, autonomy, self-reliance, national pride and self-reliance to move forward, to develop, using beauty to eliminate ugliness, using positivity to push back negativity.
"We must continue to innovate, always innovate, take viewers as the center, as the subject, because resources originate from thinking and vision, motivation originates from innovation and creativity, strength originates from the people, including the audience", the Prime Minister emphasized and directed VTV to continue to focus on building, proposing, perfecting institutions, mechanisms, policies, modernizing technology, developing infrastructure, training high-quality human resources, improving management capacity, "open policies, smooth infrastructure, smart management".
The year 2025 is very meaningful to VTV, the year of celebrating the 55th anniversary of the first television program broadcast, the 100th anniversary of Vietnam Revolutionary Press Day. The Prime Minister believes and hopes that VTV will continue to innovate, create, develop, rise up, achieve better results in 2025 than in 2024, be one of the spiritual supports of the people, of our compatriots at home and abroad, and contribute more and more to the cause of building and defending the Fatherland.
Source: https://baotainguyenmoitruong.vn/thu-tuong-vtv-phai-luon-doi-moi-sang-tao-la-mot-cho-dua-tinh-than-cua-nhan-dan-385595.html
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