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Torki Food brand grows rapidly, affirming its position in the Food and Beverage industry

Báo Quốc TếBáo Quốc Tế11/06/2023

The first quarter of 2023 ended with many difficulties, but Torki Food still excelled with 21 new points of sale, continuing to affirm its position in the Vietnamese Food and Beverage (FnB) industry.
Thương hiệu Torki Food tăng trưởng thần tốc, khẳng định vị thế trong ngành Thực phẩm và Đồ uống
Torki Food's "Multi-dish, Multi-model" strategy has been promoted and deployed simultaneously across a system of more than 350 stores. (Source: Torki Food)

Torki Food's 9-year journey of momentum and breakthrough

Starting with a Kebab sandwich cart, young engineer Le Quoc Thach has had great success in the journey of successfully "Vietnamizing" famous dishes of the world to suit Vietnamese taste. However, the FnB industry seems easy but is difficult, success in this field has never been easy.

For the FnB industry, especially in the fast food business, delicious food is not enough. To be successful with this business model requires a systematic combination of formula, ingredients, premises, operations, human resources and business strategy - These factors are huge obstacles for small businesses that do not have much experience in the FnB industry.

Starting from zero, CEO Le Quoc Thach understands better than anyone the difficulties and pains that small businesses have to go through. The Torki Food fast food franchise model was built to thoroughly solve the problems that sellers are facing.

The period from 2019 to 2023 can be said to be a challenging period for the FnB industry when it has to directly bear the devastating impact of the pandemic and economic recession. During this period, any decision of business households is "weighed and measured" extremely carefully.

Thương hiệu Torki Food tăng trưởng thần tốc, khẳng định vị thế trong ngành Thực phẩm và Đồ uống
“Multi-cuisine” model - Torki Kebab, Torki Burger, Torki Fried Chicken, Torki Hotdog, Torki Pizza, Torki Spaghetti, Torki Hot Pot Cup, Torki Udon Noodles. (Source: Torki Food)

With its flexibility and quick adaptability, Torki Food's "Multi-dish, Multi-model" strategy has been promoted and deployed simultaneously across a system of more than 350 stores.

“Multi-dish” model - Torki Kebab, Torki Burger, Torki Fried Chicken, Torki Hotdog, Torki Pizza, Torki Spaghetti, Torki Hot Pot Cup, Torki Udon Noodles: The menu is built in a diversified direction, to maximize the use of ingredients, optimize costs, increase revenue and increase competitiveness for the store.

“Multi-model” - Store, Cart, Outdoor Kiosk and Counter: Business models are built based on the business needs of each area and suitable for the financial situation of the investor.

Although constantly improving, the standard and consistent formula throughout the system, eye-catching brand identity, transparent business form, and reputation with customers are always the core values ​​that Torki Food pursues and preserves throughout the process of formation and development.

Thương hiệu Torki Food tăng trưởng thần tốc, khẳng định vị thế trong ngành Thực phẩm và Đồ uống
“Multi-model” - Store, Cart, Outdoor Kiosk and Counter. (Source: Torki Food)

350 points of sale and franchise stores across 42 provinces and cities

Up to now, the franchise chain system has been completed, synchronized in terms of brand and formula with more than 350 points of sale and Torki Food franchise stores across 42 provinces and cities nationwide.

Torki Food positions its brand as a pioneer with the mission of creating a value system that goes beyond a simple delicious meal for each diner. At the same time, it is orienting a successful startup solution for the young generation with an effective model and low investment costs in the initial stage. Torki Food's operational problem can be applied to any young entrepreneur who wants to start owning a multi-dish store.

After 9 years of continuous improvement and market research to come up with the most suitable business models, Torki Food's achievements today are the clearest proof of its sustainable development.



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