In a joint letter to EU antitrust chief Margrethe Vestager and EU industry chief Thierry Breton on May 22, the brands said: "Our industries have serious concerns that the solutions and requirements imposed by the DMA could increase discrimination."

The EU's Digital Markets Act (DMA) imposes a list of dos and don'ts on Google and five other tech giants in a bid to give users more choice and rivals a better chance of competing, but many brands fear the changes could hurt their revenue.

“From initial observations, these changes risk severely undermining companies’ direct sales revenue by giving more incentives to powerful online intermediaries,” the letter said.

Earlier in March, Google said changes to its Google Search engine would give large aggregators and intermediaries more traffic, while hotels, airlines, merchants and restaurants would see less traffic.

“We are concerned that the investigation into Google is only about fair treatment of third-party services, without any fairness to European businesses that also offer their services on Google,” the groups said.

Ngoc Anh (according to Reuters)