Inviting artists to participate in product introductions is not a new thing, however, in Negav's case, the issue became complicated because the male artist was involved in a scandal related to sensitive statements on social networks about women and children. Therefore, many audiences, especially female audiences, had negative reactions when Negav played a media role for a product related to women. Ms. LTL expressed her indignation on her personal page: "The fact that a product brand for women accompanies and publicly supports Negav, for me - a woman with a daughter in particular, and for the women's community in general, is an insult". Ms. LTL's post immediately attracted tens of thousands of interactions, with many people agreeing and calling for a "boycott" of Negav, sharing images of putting the brand's products in trash bags to show a strong reaction.
Under pressure from public opinion, the brand quickly removed information related to Negav from its official website and posted an apology, taking responsibility: "We admit that the choice of guest was not consistent with the values that the brand has always pursued: Honoring and protecting women."
The incident of rapper Negav is one of the cases where artists have made mistakes in the past or present, causing negative impacts on their careers. One example is the case of female singer Hien Ho, who was originally a beloved singer with many "hits", but suddenly had her career ruined because of a love scandal, being involved in rumors of being a "mistress". Recently, at a performance in Bac Ninh , Hien Ho had a surprising action when she knelt down and bowed her head to apologize to the audience: "If there is a message, I want to send to everyone and young people: Never make the same mistake as me".
As a public figure, an artist not only needs to hone their talent, but also needs to maintain their personality and behavior. On the journey of life, every person will make mistakes, but from there they must learn lessons to correct and improve. However, with their role and influence, artists need to be especially careful in their words and actions to avoid causing unfortunate consequences.
Source: https://www.sggp.org.vn/nghe-si-va-cai-gia-cua-sai-lam-post809718.html
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