The Television Advertising and Services Center (TVAd) under Vietnam Television has just announced the advertising price list for the program Meeting at the end of the year 2025 - commonly known as the Tao Quan program 2025 - which will air at 8:00 p.m. on February 9 on VTV channels.

Specific prices (excluding VAT) include: 10 seconds for 322.75 million VND; 15 seconds for 378.3 million VND; 20 seconds for 484.125 million VND and 30 seconds for 645.5 million VND.

Thus, one minute of advertising on the Tao Quan 2025 program costs up to 1.291 billion VND - one of the highest advertising prices on television today.

If the advertisement is rebroadcast from 9am on January 29 on VTV3 channel, the price will be only 38.65 million VND/10 seconds; 46.38 million VND/15 seconds; 57.975 million VND/20 seconds, and about 77.3 million VND/30 seconds.

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The 2025 Tao Quan general rehearsal took place on the evening of January 14 at the Vietnam - Soviet Union Friendship Cultural Palace, Hanoi. Photo: My Anh

Despite the sky-high advertising prices, many media experts say that big brands are willing to spend money because Tao Quan is one of the few programs broadcast on all VTV channels on the night of the 30th of Tet, the time when everyone gathers with their families and enjoys unique spiritual food together.

The price list of the Tao Quan program in 2025 remains unchanged compared to 2024, but is slightly reduced compared to 2023 (VND 325 million/10 seconds, VND 390 million/15 seconds, VND 487.5 million/20 seconds, and VND 650 million/30 seconds).

In the context of the difficult economic situation of the press, most television stations do not fully exploit the advertising time each day as prescribed by the Advertising Law (10% of total broadcasting time each day; 5% for pay TV channels), many people consider the Tao Quan program to continue to be the "golden goose" for the "station" during Tet.

Also according to TVAd, during this Tet holiday, Gala Cuoi and 12 Zodiacs are the two programs with the highest advertising prices, second only to Tao Quan. Specifically: 68.2 million VND/10 seconds; 81.4 million VND/15 seconds; 102.3 million VND/20 seconds and 136.4 million VND/30 seconds.

Brands that want to appear on television during Tet can consider advertising on other programs at lower prices.

For example, the program Celebrating Tet with VTV (respectively the levels are 55 million VND; 66 million VND; 82.5 million VND and 110 million VND); Afternoon at the end of the year (30 million VND; 36 million VND; 45 million VND and 60 million VND); Interacting with TV actors (41.8 million VND; 50.2 million VND; 62.7 million VND and 83.7 million VND).