After more than a year of announcing its strategic investment in the Vietnamese market, Focus Media Vietnam has inherited the core values ​​from its parent corporation, creating impressive progress in its first year of operation. Marking this important development, the company held a new product launch ceremony, with the goal of setting technological standards and enhancing the advertising experience in the modern elevator environment. The event gathered the participation of strategic partners, customers and experts in the advertising and communications industry.

Opening the event, Mr. Xiang Song - CEO of Focus Media Vietnam - presented the development trends of the industry, emphasizing the potential and increasing value of elevator advertising. In addition, representatives from NielsenIQ also provided in-depth data on the marketing effectiveness of elevator advertising, through a number of case studies, demonstrating the strong influence of the method of approaching consumers through the elevator environment.

By January 2025, Focus Media Vietnam had recorded strong growth with the number of elevator advertising screens increasing by more than 87% compared to the same period last year. At the same time, the company has cooperated with more than 2,000 buildings across the country, such as Bitexco Financial Tower, Sunwah Tower, Diamond Plaza, Vinhomes Central Park, Lim Tower, Keangnam Landmark 72... These buildings stand out in major cities, which are ideal locations to reach a large number of viewers every day.

One of the highlights of the event was the launch of a new advertising screen product. Focus Media Vietnam announced the new DF advertising screen (Digital Frame: the name for vertical frame screen) integrating sharp display technology with a display area 20% larger than Focus Media Vietnam's previous advertising screens; the screen-to-body ratio is up to 90%; the largest advertising display area in the Vietnamese market. This generation of Digital Frame screens was researched and developed specifically for Focus Media's international market. And the Vietnamese market is the first branch to be put into practical application.

This demonstrates Focus Media Vietnam's long-term commitment to technological innovation and improving user experience.

In addition to the new product, Focus Media Vietnam also introduced 5 advanced technology systems, marking a major step in the company's strategy of digitizing the elevator advertising industry. Focus Media is proud to own a modern technology application system deployed synchronously at branches around the world:

- Media Resource Management System: Media resource management tool to optimize operations.

- Customer Resource Management: A tool that helps customers flexibly choose advertising locations according to geographic range and screen type.

- Advertising Publishing System: Remote advertising data transmission platform, helps optimize time and ensure display quality.

- Monitor System: Apply AI to analyze and monitor advertising campaigns, ensuring the highest accuracy.

- LARK: A comprehensive platform for global business management operations.

With the experience and reputation of the group, which is present in more than 10 countries around the world, Focus Media affirms that it will always provide accurate information, verified by specific and transparent data about the elevator media industry. Focus Media representative also emphasized strict compliance with legal regulations in all business activities, not betraying the trust of customers and partners.

With this orientation, within the framework of the event, Focus Media Vietnam signed cooperation agreements with strategic partners and international brands, affirming its commitment to sustainable development and creating an optimal media ecosystem.

Focus Media Vietnam is gradually affirming its position, becoming a reliable partner in the field of elevator advertising, striving to contribute to innovation in the advertising industry in Vietnam.

Hong Anh