MISA delegation at Vietnam Datafest – Vietnam Datafest – 2024

Vietnam Datafest is one of the national events on digital data in the country's development with the orientation of the National Digital Transformation Program.

Deputy Minister of Information and Communications Phan Tam delivered the opening speech at the event.

Opening her speech, Ms. Pham Thi Tuyen - Director of the Center for Medium Enterprise Solutions, MISA Joint Stock Company said that AI is currently being applied in all aspects of business administration from sales and customer care, business planning, organization, human resource search and management to business operations management through data and monitoring compliance with processes, regulations as well as controlling costs and performance. According to a survey by Forbes Advisor for business owners, 56% of businesses apply AI to customer service, 51% apply AI to cybersecurity, 47% apply AI as a personal digital assistant, 46% apply AI to customer relationship management, etc.

Ms. Pham Thi Tuyen - Director of Medium Enterprise Solutions Center, MISA Joint Stock Company presented a paper "Application of AI in business administration helps increase productivity"

At the workshop, Ms. Pham Thi Tuyen also gave practical examples of increased productivity when applying AI in all aspects of business administration. Specifically, in Marketing campaigns, AI writes product introduction emails 36 times faster and can personalize according to each customer's journey. In the fashion industry, AI designs photo sets 24 times faster, bringing clear efficiency to the creative industry. In the information technology industry, programmers build website interfaces 10 times faster thanks to AI's ability to automatically write code, check for errors, and predict interface requirements.

Given the practical effects that AI brings in optimizing operations and increasing productivity for businesses, MISA recognizes the responsibility of the Vietnamese community of experts and technology businesses to promote the development of AI-integrated products and services to support nearly 1 million Vietnamese businesses to access and apply AI more easily.

To do this, MISA has successfully researched and developed the MISA AVA artificial intelligence assistant integrated into the MISA AMIS unified enterprise management platform to support all activities in the enterprise. The MISA AMIS platform includes more than 40 specialized applications, helping businesses comprehensively digitally transform core operations such as: Finance - Accounting, Marketing - Sales, Human Resources, Digital Office. Applications in the platform are closely connected to each other to reduce overlap and waste in the enterprise. The MISA AMIS ecosystem is also divided into small applications, allowing businesses to choose to deploy a number of operations according to their needs and be ready to respond to additional operations when the enterprise expands on a single platform, helping SMEs save costs and data to be interconnected, consistent, and highly inheritable. In addition, the MISA AMIS Platform connects data inside and outside the organization, and is also a connection center to expand the ecosystem for businesses. Through the integrated portal, the platform is ready to connect with third parties and startups to help businesses receive more benefits and can be customized to the maximum according to each customer's requirements.

Ms. Pham Thi Tuyen said that the MISA AMIS platform integrates AI - artificial intelligence assistant MISA AVA to support providing instant operating data, helping business leaders make data-based operating decisions.

In particular, the MISA AMIS platform integrates AI - the MISA AVA artificial intelligence assistant supports the provision of instant operational data, allowing business leaders to grasp financial, business and human resources information quickly and accurately. With the MISA AVA digital assistant, CEOs/business owners can quickly view reporting data on revenue, customers, costs, debts, profits/losses, etc. with just one command to make quick and timely business management decisions based on data.

For the human resources field, MISA AVA assistant also helps reduce manual work and increase HR productivity by 50% through a number of features such as automatically drafting recruitment emails, identifying and extracting candidate information from photos, CVs, etc.

MISA's AI-integrated digital platform is of interest to many businesses at the event.

For the business sector, MISA AVA assistant is a solution that helps sales staff save 2 hours per day thanks to the ability to automate work, increasing the rate of successful sales. For the accounting sector, AVA assistant helps increase productivity by 5 times, and has the ability to analyze financial data deeply and multi-dimensionally, helping business owners better understand the structure of revenue and expenditure, profits, and business trends, thereby supporting analysis and forecasting, helping businesses make strategic decisions based on data, improve operational efficiency and enhance competitiveness.

Additionally, this AI assistant automates workflows saving 70% of time and reducing errors.

Ms. Pham Thi Tuyen affirmed that applying AI to products to serve nearly 1 million SMEs is both a responsibility and a great opportunity for the business community and technology experts in Vietnam.

At the end of her speech, Ms. Pham Thi Tuyen affirmed that applying AI to products to serve nearly 1 million SMEs is both a responsibility and a great opportunity for the business community and technology experts in Vietnam. This also contributes to improving the capacity and competitive advantage of the Vietnamese business community, contributing to promoting the sustainable development of Vietnam's digital economy.

With 30 years of strength in the technology field, MISA hopes to accompany businesses and technology experts in Vietnam to stay ahead of technology trends, seize opportunities, and develop comprehensive AI-integrated products and services to provide maximum support to the SME community.