Alibaba.com, the leading global business-to-business (B2B) e-commerce platform, has launched Smart Assistant, a suite of intelligent digital tools to enhance the export performance of Vietnamese small and medium-sized enterprises (SMEs) in the market.

“Smart Assistant benefits Vietnamese SMEs by significantly increasing efficiency, reducing reliance on third-party services, and eliminating the need for dedicated software,” said Lynn Xu, Alibaba.com’s director of commerce product development. “Its automated features and comprehensive analytics enable businesses to improve operations, increase conversion rates, and compete on a global scale.”

Nowadays, adopting digital tools to enhance their visibility and tap their potential has become especially necessary, so Alibaba.com has developed and deployed Smart Assistant with advanced, intuitive features to enhance the performance and competitive advantage of SMEs in the export sector.

“Our mission is to help Vietnamese SMEs expand into international markets efficiently and sustainably. Smart Assistant is born from that mission, serving as a comprehensive solution with clear benefits. The toolkit transforms business management by saving costs, simplifying operations, providing accurate analytics, and thereby enabling higher conversion rates and improved performance,” said Mr. Mike Zhang, Country Director of Alibaba.com Vietnam.

KIM THANH