The matrix of "genuine" beauty on Facebook, fake in real life

TTN said she also searched on social networks and saw that the fanpage of this facility had a lot of followers and comments. The owner of the beauty salon said that the facility in Hanoi has a branch in a large building in Ho Chi Minh City. Believing that this is a reputable place because it is located in a large headquarters, Ms. N. deposited 2 million for a nose lift service worth 50 million VND.

On the day of her appointment, Ms. N. discovered that the advertised facility was just a room in a building with no sign, only two benches for rhinoplasty surgery. Although she was worried, she still hoped that the doctor's skills would be as advertised online.

Four days after the surgery, her nose started to discharge fluid. In the following days, she fell into crisis with serious complications and had to find a place to treat it. When she went to the hospital for examination, the doctor diagnosed that her nose had an infection at the base of the stitches. The stitches had to be removed and the cartilage removed from her nose without using anesthesia because of the infection.

"I had inflammation of the suture line, the suture was inflamed and pus filled, I was really haunted. When my nose was damaged, I didn't know where to go to get it cured," Ms. N. recounted.

Ms. N.'s case is one of thousands of cosmetic surgeries with complications due to being performed at illegal facilities in recent times. Statistics from the Vietnam Association of Plastic and Aesthetic Surgery show that every year, 250,000 people in our country undergo cosmetic surgery, of which about 25,000 to 35,000 cases have complications, accounting for 14%.

According to the Inspectorate of the Ho Chi Minh City Department of Health, in recent times, this unit has continuously fined and suspended the operations of many individuals and cosmetic facilities and clinics that have violated the law. Recently, this unit has also issued a decision to fine a number of dermatology and cosmetic clinics for violating many errors such as: Using substances and equipment to intervene in the human body at facilities other than hospitals specializing in aesthetics or medical examination and treatment without being granted a certificate to practice medical examination and treatment...

Why are there many warnings, but the number of cosmetic accidents is still increasing?

With the increasing demand for beauty of both men and women, beauty salons and spas are springing up like mushrooms. However, the market is full of both good and bad, along with the development of all kinds of advertising, making many people "dizzy" and eventually losing money.

These establishments often advertise with vivid images and videos, sweet words that "pour honey" into the ears. Along with that, many virtual commitments, many virtual feedbacks, attractive promotions, providing "living witnesses" who are famous people who have done beauty treatments here, appealing to the psychology of beauty customers, urging them to pay a deposit to reserve a place, to reserve a preferential rate. Faced with this beauty matrix, many people have "accidentally" trusted and chosen.

Be alert when choosing a cosmetic facility

Dr. Nguyen Thanh Vinh, FV Hospital, said that FV regularly receives cosmetic surgery accidents. Treating cosmetic surgery failures is always many times more difficult than beauty treatments, causing damage to health, spirit, cost, and leaving lasting consequences.

When choosing a beauty facility, people should choose a clinic specializing in cosmetic surgery or a reputable hospital, with experienced doctors, full practice certificates and operating licenses, modern equipment, and operating rooms with strict infection control procedures, thus minimizing the risk of infection during cosmetic surgery.

In addition, during the cosmetic procedure, people should meet directly with the doctor who will perform the surgery for consultation instead of just meeting with a consultant or a doctor who does not directly perform the surgery.

In addition, the doctor recommends: "The number of likes, comments and followers on a social networking site does not prove the capacity of a beauty facility. Instead, choose facilities that are qualified to practice and licensed by professional units," Dr. Vinh emphasized.