According to Engadget , the new feature announced at Google I/O 2023 will give developers access to AI-powered tools to help them create new store listings and convert their existing app listings into multiple languages.

App developers can already create up to 50 custom listings, but Google hopes these new tools will make managing them easier. The company is introducing a store listing grouping feature that lets developers create a base listing for their app, then modify specific elements to tailor that listing to a specific demographic or audience.

New AI-powered features seem designed to make this easier. For example, the AI ​​assistant can take a developer’s prompt to highlight a key feature or marketing theme and provide pre-generated text to help users navigate to targeted store listings. There’s also a new machine translation tool that can help developers quickly list their apps in 10 different languages.

While most of these new features are designed to help developers find and expand their audience, there's at least one new tool being rolled out for regular users : AI-powered review summaries. Google says the feature will help users understand what makes an app special. This is designed to help apps reach more users.