L'accent mis sur la personnalisation, une orientation unique dans le développement des chatbots IA en Chine

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Les principales entreprises technologiques chinoises ( BigTech ) réalisent des bénéfices lucratifs grâce à des progrès significatifs dans le développement de services d'intelligence artificielle (IA) générative.

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Le site d'achat en ligne du groupe Alibaba , Taobao, a récemment lancé un assistant virtuel appelé Duxiaoxiao, alimenté par le chatbot IA de Baidu, Ernie Bot.

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L'assistant d'achat virtuel Duxiaoxiao est conçu sur mesure pour répondre aux préférences de chaque acheteur, offrant une expérience d'achat personnalisée.

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Meituan, un géant chinois populaire des services de livraison, est également entré sur le marché de l'IA générative avec son propre chatbot appelé Wow.

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Décrit comme « une communauté d’amis IA pour les jeunes », Wow utilise un certain nombre de modèles d’IA sous-jacents pour offrir aux utilisateurs une expérience de chat personnalisée.

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Bien qu'encore en développement et en version bêta, Wow est présenté comme ayant la capacité d'établir des liens personnels avec les utilisateurs à travers des conversations amicales et hautement interactives.

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Ces produits de chatbot IA uniques reflètent les efforts des BigTechs chinoises pour créer divers services d'IA destinés aux utilisateurs individuels et aux entreprises clientes, malgré les coûts croissants impliqués dans la création et l'amélioration des modèles et des produits d'IA.

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Des entreprises comme Baidu et Alibaba commercialisent de plus en plus de services d’IA auprès d’un large éventail de secteurs, notamment les technologies de l’information, la finance, le droit, le divertissement, les transports et bien d’autres.

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Bien que la part de l'IA générative dans le chiffre d'affaires total soit encore relativement faible par rapport aux activités principales, les BigTechs chinoises cherchent activement à étendre la contribution du secteur à l'activité globale.

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Qianfan de Baidu, un modèle de chatbot d'IA de service, permet aux clients d'accéder à une gamme de modèles de chatbot d'IA spécialisés à des prix compétitifs.

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La structure tarifaire est basée sur la demande de jetons, c'est-à-dire les unités de texte lues et générées par le chatbot IA. De plus, Baidu a lancé un chatbot amélioré, Ernie Bot 4.0, plus puissant, avec un prix unitaire nettement plus élevé de 1 000 jetons (environ 750 mots de texte), reflétant clairement la complexité et la demande croissantes en technologies d'IA avancées.

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Contrairement à la tarification « pragmatique » de Baidu, OpenAI maintient actuellement des frais mensuels de 20 $ pour un abonnement ChatGPT Plus, qui permet aux clients de recevoir des réponses plus rapides et d'accéder au grand modèle linguistique GPT-4.

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OpenAI reste confiant quant à la popularité généralisée de ChatGPT, avec plus de 100 millions d'utilisateurs actifs hebdomadaires dans le monde.

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Grâce à des chatbots d'IA personnalisés et à des services d'IA ciblés, les BigTechs chinoises donnent vie à la technologie de l'IA plus rapidement que n'importe quel autre pays au monde.

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Les réglementations strictes du gouvernement chinois et les approbations limitées pour les services d’IA nationaux pourraient poser des défis à la croissance des chatbots d’IA dans le pays.

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Cependant, les besoins pratiques et les ambitions des BigTechs chinoises pour conquérir la technologie surmonteront ces barrières, qui devraient révolutionner l’expérience utilisateur, brouillant encore davantage les lignes d’interaction entre les humains et l’IA.

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(selon SCMP)

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