{"article":{"id":"2221999","title":"Profitant du marché laissé ouvert par OpenAI et Google, les entreprises technologiques chinoises réalisent des profits importants grâce à la tendance à la personnalisation dans le développement de chatbots IA.","contentObject":"

Les principales entreprises technologiques chinoises (BigTech) réalisent des profits lucratifs grâce aux avancées significatives dans le développement de services d'intelligence artificielle (IA) générative.

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Le site de vente en ligne Taobao d'Alibaba a récemment lancé un assistant virtuel appelé Duxiaoxiao, optimisé par le chatbot IA de Baidu, Ernie Bot.

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L'assistant d'achat virtuel Duxiaoxiao est conçu sur mesure pour s'adapter aux préférences de chaque acheteur, offrant une expérience d'achat personnalisée.

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Meituan, un géant chinois populaire des services de livraison, a également pénétré le marché de l'IA générative avec son propre chatbot appelé Wow.

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Décrit comme une « communauté d'amis IA pour les jeunes », Wow utilise plusieurs modèles d'IA sous-jacents pour offrir aux utilisateurs une expérience de chat personnalisée.

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Bien qu'encore en développement et en version bêta, Wow est présenté comme une plateforme permettant d'établir des liens personnels avec les utilisateurs. grâce à des conversations amicales et hautement interactives.

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Ces produits de chatbot IA uniques reflètent les efforts des BigTechs chinoises pour créer des services d'IA diversifiés pour les utilisateurs individuels et les clients d'entreprise, malgré les coûts croissants impliqués dans la création et l'amélioration des modèles et des produits. IA.

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Des entreprises comme Baidu et Alibaba commercialisent de plus en plus de services d'IA auprès de divers secteurs, notamment les technologies de l'information, la finance, le droit, le divertissement, les transports, etc.

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Bien que la part de l'IA générative dans le chiffre d'affaires total reste relativement faible par rapport à leurs activités principales, les BigTechs chinoises cherchent activement à étendre sa contribution à leur activité globale.

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Qianfan de Baidu, un modèle de chatbot d'IA de service, donne aux clients accès à une gamme de modèles de chatbot d'IA spécialisés à des prix compétitifs.

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La structure tarifaire est basée sur l'utilisation de jetons - des unités de texte que les chatbots d'IA lisent et génèrent. De plus, Baidu a lancé le chatbot Ernie Bot 4.0, plus puissant, avec un prix nettement plus élevé par unité de 1 000 jetons (environ 750 mots de texte), reflétant clairement la complexité et la demande croissantes en technologies d'IA avancées. 

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Contrairement à la tarification « pragmatique » de Baidu, OpenAI maintient actuellement des frais mensuels de 20 $ pour l'adhésion à ChatGPT Plus, qui permet aux clients de recevoir des réponses plus rapides et d'accéder au grand modèle de langage GPT-4.

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OpenAI est toujours très confiant quant à la popularité généralisée de ChatGPT, avec plus de 100 millions d'utilisateurs actifs hebdomadaires dans le monde. 

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Grâce à des chatbots d'IA personnalisés et à des services d'IA ciblés, les BigTechs chinoises mettent la technologie de l'IA à la portée du grand public. L'IA fait son entrée dans le monde plus rapidement que dans n'importe quel autre pays.

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Les réglementations strictes du gouvernement chinois et les approbations limitées pour les services d'IA nationaux pourraient poser des défis au développement des chatbots d'IA dans le pays.

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Cependant, les besoins pratiques et les ambitions des BigTechs chinoises de conquérir la technologie surmonteront ces obstacles, ce qui devrait révolutionner l'expérience utilisateur, brouillant encore davantage les frontières d'interaction entre les humains et l'IA.

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(selon le SCMP)

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