National Brand Week celebrates Vietnam Brand Day April 20, 2025

Vietnam National Brand Week 2025 is an important event to honor Vietnamese enterprises with prestigious products and services in the market. The event not only recognizes the contributions of enterprises in improving product quality but also contributes to affirming the value of Vietnamese brands in the domestic and international markets. This is an opportunity for enterprises to enhance their reputation, expand their markets and increase their influence in the context of global competition.

Bộ Công thương•14/04/2025

With the theme "Breakthrough from innovation and creativity", Vietnam National Brand Week 2025 emphasizes the role of innovation in business development strategies. Continuously improving technology, enhancing product quality and applying creative business models help businesses increase their competitiveness, meeting the increasing demands of consumers and the international market. Innovation and creativity are not only the driving force for development but also the core factor for Vietnamese brands to reach out.

To celebrate the 17th anniversary of Vietnam Brand Day (April 20, 2008 - April 20, 2025) and to increase awareness of Vietnam National Brand, promote and introduce products that have achieved Vietnam National Brand to the domestic and foreign social community, the activities within the framework of the Week are specifically as follows:

1. Congratulatory letter from the Minister of Industry and Trade, Chairman of the Vietnam National Brand Council to the Vietnamese business community

Sent to the business community in general and businesses with products achieving National Brand in particular to promptly encourage and motivate businesses to actively improve product quality and develop sustainable brands, contributing to building and promoting the brand and image of Vietnam.

2. Launching Ceremony of National Brand Week 2025 – Responding to Vietnam Brand Day April 20

- Time: 09:00 – 10:35, Wednesday, April 16, 2025.

- Location: Pullman Hotel, 40 Cat Linh Street, Dong Da, Hanoi

- Chaired by: Leaders of the Ministry of Industry and Trade.

- Organizing unit: Department of Trade Promotion

- Members: Ministries, branches, People's Committees of provinces/cities under the Central Government; domestic and foreign trade promotion organizations, domestic and foreign economic experts; Business community (including enterprises with products achieving Vietnam National Brand); Newspapers, radio and television agencies...

3. Discussion: “Innovation - The driving force for breakthroughs in Vietnam's national brand”

- Time: 10:45 – 11:45 Wednesday, April 16, 2025.

- Location: Pullman Hotel, 40 Cat Linh Street, Dong Da, Hanoi

- Participants:

+ Leaders of the Secretariat of the Vietnam National Brand Program - Trade Promotion Agency, Ministry of Industry and Trade;

+ Representative of the Leadership of the Department of Innovation (Ministry of Science and Technology);

+ Representative of trade promotion organization abroad

+ Representative of the Expert Board of the Vietnam National Quality Program;

+ Representatives of leaders of enterprises with products achieving national standards

4. Exhibition of achievements of Vietnam National Brand Program

As a sideline activity of the Vietnam National Brand Forum 2025

Time: 08:30 – 12:00, Wednesday, April 16, 2025 at the venue lobby