Bring spring to mom

“Mother’s Spring” is an annual humanitarian project aimed at the community organized by Thieu Hoa every New Year. Established in 2018, Thieu Hoa targets women from 30 years old, the stage when they always have to try their best to take care of themselves, balancing family and career.

Understanding the hardships of modern Vietnamese women who have to be both “good at public affairs” and “good at housework”, Thieu Hoa always focuses on creating products that are not only versatile in design, trendy in style, but also affordable, suitable for the current economic situation. From that understanding and appreciation for Vietnamese women, or more precisely, grandmothers and mothers - those who are still diligently keeping the fire of happiness for each family, Thieu Hoa has launched the campaign “Spring of Mother” to bring joy to hard-working women every spring, and also an opportunity for children and grandchildren to express their love and respect for their beloved grandmothers and mothers.

During the campaign, every young person under 22 years old, when presenting a student card or CCCD, will receive 1 free product from the 99K booth or receive a direct discount of 100K on the shopping bill at Thieu Hoa stores nationwide. Within the framework of the "Spring of Mother" 2025 campaign, Thieu Hoa has prepared up to 100,000 free products for young people to give as Tet gifts to their beloved women.

Small gift, big meaning

Tet is the most special event of the year for Vietnamese people, when everyone temporarily puts aside all the hustle and bustle of daily work, joins in the joyful atmosphere to welcome a new year of peace and luck. This is also an important occasion for all family members to gather, gather around a cozy meal, chat and visit after a long year of hard work and study. Therefore, Tet gifts for relatives are not only of material value but also contain great feelings, wrapping up both blessings and sincere care.

However, for young people whose careers are not yet stable, especially after a "sad" economic year like 2024, Thieu Hoa deeply understands that Tet gifts sometimes become luxurious and expensive. For that reason, the "Spring of Mother" campaign has been maintained by Thieu Hoa with great enthusiasm every New Year, so that our beloved women who have suffered many disadvantages will have complete joy on Tet when receiving small gifts imbued with the great sincere affection of their children and grandchildren.

“Thieu Hoa believes that with each new shirt or dress, our grandmothers and mothers are also wearing a surge of happiness,” Thieu Hoa representative shared.

Positive effects from the campaign

With its humanity and great significance, the campaign "Mother's Spring" has resonated greatly every year, receiving positive responses from young people. Moreover, in the past 2 years, the campaign has received great attention from students nationwide, especially in the two major cities of Hanoi and Ho Chi Minh City. Information about the campaign has been widely shared by students, spreading at a dizzying speed when the fanpages of many clubs, teams, school unions, and student associations of high schools and universities continuously support communication and spread the campaign to the community.

Thanks to this strong response, the article announcing the "Mother's Spring" 2023 campaign received hundreds of thousands of views and hundreds of shares from students from more than 20 schools, along with many positive interactions.

Continuing the success of previous years, the Mother's Spring 2025 campaign on an even larger scale promises to create a positive effect for the upcoming New Year, spreading a humane message of love and respect for mothers and grandmothers who always silently sacrifice to take care of their families.

Le Thanh