Every summer, Sam Son has new things, not just "going to the beach and then going to the mountains" as many people often say. This summer, let's come to Sam Son to enjoy the novelty.

Modern Sam Son in the eyes of tourists.

What's fun in Sam Son this year?

Coming to Sam Son, going to crowded areas like Sea Square, Cot Do market, going down to the beaches..., you feel like you are returning to your youth and no longer going to the beach.

In recent years, Sam Son has invested heavily in transport infrastructure and many urban infrastructures. In the near future, for the first time, visitors will be able to participate in and experience thrilling games at Sam Son Water Park. This is an outdoor amusement park complex with the largest investment scale and area in the North with activities serving many ages and families to enjoy such as: Wave pool, lazy river and thrilling games along with many game complexes for families and children appearing for the first time in Southeast Asia and Asia.

Fireworks party on the opening night of the 2024 Sea Tourism Festival and inauguration of the Sea Square - the festival landscape axis of Sam Son City.

From the planning and transport infrastructure launch pad, Sam Son once again maintained its number 1 position in the list of destinations to visit in the summer. The evidence is that after the 5-day holiday, Thanh Hoa was the province at the top of the list of top 10 localities with the highest tourism revenue of more than 3,800 billion VND, holding the top position in terms of number of visitors when serving more than 1.5 million, an increase of more than 27%.

Not to mention, Sam Son always knows how to "treat" guests with new activities and events. We came to Sam Son to coincide with the opening of the 2024 Sea Tourism Festival and the inauguration of the Sea Square - the festival landscape axis of Sam Son City. A few minutes ago, there was a peaceful night sky with waves lapping the shore, but by the opening hour, there were performances that perfectly combined fireworks, sound, light and other effects, making Sam Son extremely splendid.

The high-class water music show combines music and light in a variety of themes, such as: “Shining Sublimation”, “Sunshine Rendezvous”, “Sea Symphony” and “Love Melody”. Along with the guests, dancers, the coastal people usually look simple, but when the music starts, the young and old dance and have fun.

Sea Square - Sam Son City festival landscape axis.

To build Sam Son into a "City of Festivals", this year Sam Son also has the National Beach Tennis Championship "VTV8 Cup" 2024; Cycling Race "Ho Chi Minh City Television Cup - HTV"; Northern "Linking Hands" Bicycle Festival 2024; Street Carnival Festival; Banh Chung - Banh Giay Festival; Cau Ngu - Biet Chai Festival; Thanh Hoa Open Table Tennis Club Tournament 2024; Thanh Hoa Martial Arts Quintessence Festival 2024; Thanh Hoa Provincial Futsal Tournament 2024; Thanh Hoa Provincial Cultural, Artistic and Propaganda Festival; Celebrating 70 years of welcoming compatriots, cadres, soldiers and students from the South to the North (1954-2024)...

And, not only nem chua, shrimp, fish...

The places we are about to suggest for you to hang out for coffee and eat below will be somewhat strange and not very popular with the majority. We found these places in a very... spontaneous way, like just thanks to a photo on social media, or a suggestion from a local: "Eat banh cuon, come here". But because of that, we had the opportunity to feel a more colorful and interesting Sam Son, less "bookish" or following familiar recipes flooded on social media.

Snails and snacks at Hoa Huong snails and snacks, snails and snacks Ah U Nhi.

Hong Lam rice rolls, Hong Thanh seafood... I bet everyone who comes to Sam Son has this list ready. But if everyone in your group has a different idea, can't decide what to eat and no one wants to wander from place to place under the scorching sun, then just go to a snack shop. There are some snack shops you can refer to such as: Hoa Huong snails and snacks at 277 Ngo Quyen, Trung Son ward; A U Nhi snails and snacks at Kiot number 4, Ba Trieu street, Bac Son ward; Ms. Van snails opposite Sam Son Post Office... What's there? All kinds of snails, clams, processed in all kinds of ways; noodles, fried spring rolls, french fries, fried chicken... To sum it up in 3 words: everything.

In addition, in recent years, Sam Son has seen the appearance of coffee shops with meticulous investment in image and concept, such as: AHA Coffee Shop at 73 Ho Xuan Huong Street, Dien Bien Ward; Hoi An 1992 Cafe at 61 - 63 Ho Xuan Huong Street, Dien Bien Ward; Chanh Cafe at 56 Le Loi Street, Truong Son Ward; Moc Xua Cafe at 43 Le Loi Street, Truong Son Ward...

View of enjoying coffee and watching the sea at AHA cafe.

Going to Sam Son is fine in any season, but obviously summer is still the most fun. All the "quintessence" gathered in 3 summer months makes the already hot atmosphere here even "hotter" than ever. There are so many new events to freely participate in, restaurants, food, virtual life... there is a list of everything for you to freely choose. So, do you feel your heart is anxious and your feet are itchy? If the answer is yes, then let's go, summer is knocking on the door!

Article and photos: Tang Thuy